National Sales Manager

Shepard

. Strategically plan and execute the sales process through discovery, consultation, and engagements with support from the Senior Director.

Posted 10/14/2026full-timeOrlando • Florida • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong sales acumen with a proven track record of achieving and exceeding annual sales goals, while effectively cultivating relationships with clients and stakeholders. Proficient in developing strategic sales plans and delivering impactful presentations to drive business growth.

Highest-signal resume keywords

Sales Strategy DevelopmentClient Relationship ManagementSalesforce ProficiencyPresentation SkillsBusiness Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process ExecutionProposal DevelopmentMarket Trend AnalysisSales ReportingFinancial Acumen

Soft Skills

Excellent CommunicationInterpersonal SkillsDetail-OrientedSelf-MotivatedStrategic Thinking

Tools & Technologies

Microsoft Office SuiteCRM Systems

Industry Keywords

Event ManagementTrade ShowsCorporate MeetingsLead GenerationSales Revenue

About the role

Key responsibilities & impact

Strategically plan and execute the sales process through discovery, consultation, and engagements with support from the Senior Director.
Collaborate with the Senior Director to implement and follow a plan to solicit new business.
Maintain current knowledge about industry developments, competitors, and market trends.
Grow booked business by 10% annually.
Cultivate relationships and secure business with event organizers of trade shows, conventions, and corporate meetings.
Target business with a value of $500,000 or greater.
Achieve and maintain annual sales revenue of $4 million or greater and meet annual sales goals at acceptable profitability targets.
Represent Shepard at industry events, conferences, and trade shows to promote brand awareness and generate leads.
Develop and deliver professional proposals and presentations with Sales leadership.
Engage and communicate with customers and prospects year-round.
Collaborate with Account Executives and Operations leads on planning, pre-show activities, and on-site execution.
Maintain required sales reporting and performance benchmarks, including timely Salesforce updates.

Requirements

What you’ll need

Minimum of 6+ years of sales and/or industry experience.
Excellent communication, interpersonal, and presentation skills.
Highly organized and detail-oriented.
Self-motivated with a strong drive to achieve and exceed goals.
Strategic thinker with the ability to develop and implement effective sales strategies.
Possess strong business and financial acumen.
Proficient in Microsoft Office Suite and CRM systems such as Salesforce.
Bachelor’s degree in a related field; relevant experience may be substituted for formal education.
Demonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork.
Ability to perform as a responsible ESOP owner by making daily decisions to benefit the client and the company.
Treat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service Program.