Sales Director – Controls & Automation

Shermco Industries

. Provide outside sales targeting electrical and controls engineering and project management services.

Posted 10/7/2026full-timeRemote • Texas • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outside sales and business development within the engineering and controls sector, focusing on automation and control systems. Proven ability to lead teams, develop sales strategies, and maintain strategic customer relationships while achieving significant sales targets.

Highest-signal resume keywords

Outside Sales ExperienceAutomation & Control SystemsBusiness DevelopmentSales Strategy DevelopmentTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ProposalsSolution SellingProject ManagementConsultative EngineeringDetailed Engineering and DesignNERC Program ManagementTesting ServicesElectrical Construction Work PackagesCommissioning/Start-UpsPower Systems

Soft Skills

Excellent CommunicationGoal-OrientedTeam PlayerForecasting SkillsCustomer Relations

Tools & Technologies

Microsoft ExcelMicrosoft WordMicrosoft OutlookMicrosoft PowerPoint

Industry Keywords

Electrical EngineeringControls EngineeringAgri-FoodPower GenerationOil/GasMiningPetro-ChemicalIndustrial NetworksLow-Voltage SystemsMedium-Voltage Systems

Tech Stack

Tools & technologies

Flash

About the role

Key responsibilities & impact

Provide outside sales targeting electrical and controls engineering and project management services.
Sell solution repair services and new equipment to end users, contractors, OEMs, and engineering firms.
Lead all sales efforts in the assigned territory, including organic growth with existing customers and new-customer development, to meet a $50M annual sales budget.
Perform direct sales and business development activities to grow and retain business and meet or exceed sales goals.
Develop the company’s sales strategy for engineering and controls business.
Lead a team of four business development managers.
Assist with estimates, sales proposals, and sales presentations.
Maintain strategic relationships with assigned accounts and identify account changes and opportunities.
Support marketing activities including road shows, national conferences, tradeshows, sales trainings, and trade organizations.
Support customer accounts through sales, purchase orders, terms and conditions, and customer relations.
Perform job walks and serve as a frontline point of contact between sales and production to qualify opportunities.
Support lunch-and-learns and lead customer discussions.
Work with Customer Service to enhance the customer buying experience.
Travel domestically approximately 50% of the time.

Requirements

What you’ll need

Bachelor’s degree preferred or equivalent industrial service sales experience in engineering consulting and project management services, or related industry.
Experience with automation & control systems (PLC, DCS, SCADA, HMI), industrial networks, low- and medium-voltage systems, electrical construction work packages, commissioning/start-ups, and power systems including arc flash and coordination.
3+ years’ experience in a related industry.
High-energy, goal-oriented team player with excellent internal and external communication, forecasting, and solution-selling skills.
Knowledge of industry sectors such as agri-food, power generation, oil/gas, mining, and petro-chemical preferred.
Sales and/or production experience with construction, outage, and project management preferred.
Experience with consultative engineering, detailed engineering and design, NERC program management, and testing services.
Solid computer skills with Microsoft Excel, Word, Outlook, and PowerPoint.
50% domestic travel.