Sales Director – Controls & Automation

Shermco Industries

. Provide outside sales targeting electrical and controls engineering and project management services.

Posted 10/7/2026full-timeRemote • Texas • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outside sales and business development within the electrical and controls engineering sector, with a strong focus on solution selling and customer relationship management. Proven ability to develop sales strategies and lead teams to achieve significant revenue targets.

Highest-signal resume keywords

Outside Sales ExperienceAutomation & Control SystemsSolution Selling SkillsProject Management ServicesCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentSales ProposalsSales PresentationsForecastingConsultative EngineeringDetailed Engineering and DesignNERC Program ManagementCommissioning/Start-upsElectrical Construction Work PackagesPower Systems

Soft Skills

High EnergyGoal-OrientedTeam PlayerExcellent Communication

Tools & Technologies

Microsoft ExcelMicrosoft WordMicrosoft OutlookMicrosoft PowerPoint

Industry Keywords

Electrical EngineeringControls EngineeringAgri-FoodPower GenerationOil/GasMiningPetro-ChemicalIndustrial NetworksLow and Medium Voltage SystemsSales and Production Experience

Tech Stack

Tools & technologies

Flash

About the role

Key responsibilities & impact

Provide outside sales targeting electrical and controls engineering and project management services.
Sell solution repair services and new equipment to end users, contractors, OEMs, and engineering firms.
Lead all sales efforts in the assigned territory, including organic growth with existing customers and developing new customers to meet an annual sales budget of $50M.
Perform direct sales and business development activities to meet or exceed targeted sales goals.
Develop a sales strategy for the company’s engineering and controls business.
Assist with estimates, sales proposals, and sales presentations.
Visit assigned accounts regularly to maintain strategic relationships and identify account changes and opportunities.
Maintain and improve industry and technical knowledge based on market requirements.
Support road shows, national conferences, tradeshows, sales trainings, trade organizations, and other sales engagement activities.
Support customer accounts from sales through purchase orders, terms and conditions, and customer relations.
Perform job walks and act as a front-line focal point between sales and production to qualify opportunities.
Support lunch-and-learns and lead customer discussions.
Work with Customer Service to enhance the customer buying experience.
Lead a team of 4 business development managers.
Travel 50% in the U.S.

Requirements

What you’ll need

Bachelor's degree preferred or equivalent industrial service sales experience in engineering consulting and project management services, or related industry.
Experience with automation & control systems (PLC, DCS, SCADA, HMI), Industrial Networks, Low and Medium voltage systems, Electrical Construction Work Packages, Commissioning/Start-ups and Power Systems (including arc flash and coordination).
3+ years’ experience in a related industry.
High energy goal-oriented team player, excellent internal & external communication, forecasting, and solution selling skills.
Prefer knowledge of the following industry sectors: agri-food, power generation, oil/gas, mining, petro-chemical.
Prefer sales and/or production experience with Construction, outage, and project management.
Consultative engineering.
Detailed engineering and design.
NERC program management and testing services.
Solid computer skills with Microsoft Excel, Word, Outlook, PowerPoint.
50% domestic travel.