Sales Director – Protection & Controls

Shermco Industries

. Provide outside sales targeting electrical and controls engineering and project management services .

Posted 10/2/2026full-timeRemote • Texas • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in outside sales and business development within the engineering and controls sector, with a strong focus on automation and control systems. Proven ability to lead teams, develop sales strategies, and maintain strategic customer relationships while achieving significant sales targets.

Highest-signal resume keywords

Outside Sales ExperienceAutomation & Control SystemsSales Strategy DevelopmentTeam LeadershipCustomer Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ProposalsSales PresentationsForecastingSolution SellingElectrical Construction Work PackagesCommissioning/Start-upsPower SystemsIndustrial NetworksPLCDCS

Soft Skills

Excellent CommunicationGoal-OrientedTeam PlayerHigh Energy

Tools & Technologies

Microsoft ExcelMicrosoft WordMicrosoft OutlookMicrosoft PowerPoint

Industry Keywords

Engineering ConsultingProject Management ServicesAgri-FoodPower GenerationOil/GasMiningPetro-ChemicalConsultative EngineeringNERC Program ManagementDetailed Engineering and Design

Tech Stack

Tools & technologies

Flash

About the role

Key responsibilities & impact

Provide outside sales targeting electrical and controls engineering and project management services
Sell solution repair services and new equipment to end users, contractors, OEMs, and engineering firms
Lead all sales efforts in the assigned territory, including organic growth with existing customers and developing new customers to meet an annual sales budget of $50M
Perform direct sales and business development activities to meet or exceed targeted sales goals
Develop a sales strategy for the company’s engineering and controls business
Lead a team of 4 business development managers
Assist in preparing estimates, sales proposals, and sales presentations
Visit assigned accounts regularly to maintain strategic relationships and identify account changes and opportunities
Maintain industry knowledge and improve technical knowledge based on market requirements
Support marketing activities including road shows, national conferences, tradeshows, sales trainings, and trade organizations
Support customer accounts from sales through securing purchase orders, terms and conditions, and customer relations
Perform job walks and serve as a front-line focal point between sales and production to qualify opportunities
Support lunch-and-learns and lead customer discussions
Work with the Customer Service group to enhance the customer buying experience
Travel domestically 50% of the time

Requirements

What you’ll need

Bachelor’s degree preferred or equivalent industrial service sales experience in engineering consulting and project management services, or related industry
3+ years’ experience in a related industry
Experience with automation & control systems (PLC, DCS, SCADA, HMI), Industrial Networks, Low and Medium voltage systems, Electrical Construction Work Packages, Commissioning/Start-ups and Power Systems (including arc flash and coordination)
High energy goal-oriented team player, excellent internal & external communication, forecasting, and solution selling skills
Prefer knowledge of the following industry sectors: agri-food, power generation, oil/gas, mining, petro-chemical
Prefer sales and/or production experience with Construction, outage, and project management; Consultative engineering; Detailed engineering and design; NERC program management and testing services
Solid computer skills with Microsoft Excel, Word, Outlook, PowerPoint
50% domestic travel