CRO Specialist

Shero Commerce

. Own conversion rate optimization across Shero’s Shopify client portfolio .

Posted 11/4/2026full-timeRemote • New York • United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) through data-driven analysis and actionable recommendations, leveraging tools like GA4 and Shopify analytics. Proficient in A/B testing methodologies and wireframing, with strong communication skills to present findings to diverse audiences.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)Google Analytics 4 (GA4)A/B TestingShopify AnalyticsWireframing in Figma

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ecommerce ExperienceTest StatisticsHeatmapping ToolsSession Recording ToolsEvent Tracking SetupDigital Marketing KnowledgeFunnel ExplorationSample Size DeterminationAudit ExperiencePricing and Offer Testing

Soft Skills

Clear CommunicationCollaborationAnalytical ThinkingProblem SolvingAdaptability

Tools & Technologies

ShopifyGoogle Tag ManagerHotjarMicrosoft ClarityLucky OrangeAI Tools (Claude)Figma

Industry Keywords

EcommerceConversion OptimizationUser Experience (UX)Digital Marketing ChannelsTesting Platforms

About the role

Key responsibilities & impact

Own conversion rate optimization across Shero’s Shopify client portfolio
Audit Shopify stores across the buying journey, including product discovery, product pages, cart, and checkout
Combine GA4, Shopify analytics, heatmaps, scroll maps, and session recordings to diagnose funnel performance
Identify friction, drop-off points, missed revenue, and quantify opportunities
Write testable hypotheses grounded in quantitative and qualitative evidence
Prioritize ideas using frameworks such as ICE or PIE
Translate findings into actionable recommendations for clients and internal teams
Produce high-level wireframes and annotated concepts in collaboration with design and development
Own a prioritized CRO roadmap for each client
Assess traffic and data quality to determine when A/B testing is viable
Set up, QA, and launch A/B and multivariate tests across testing platforms
Define primary, secondary, and guardrail metrics, sample size, and test duration
Analyze results with statistical rigor, document learnings, and plan subsequent tests
Align landing pages and offers with traffic sources alongside digital marketing specialists
Identify tracking and measurement issues and work with the Marketing Technology Engineer to resolve them
Present findings and test results to clients and leadership, including occasional on-site client visits
Contribute to team meetings and share wins and learnings across Shero teams
Identify opportunities to expand CRO support and introduce CRO services to clients
Support account and sales teams with recommendations and proposals
Help develop CRO processes and share knowledge as the practice grows

Requirements

What you’ll need

Five or more years of ecommerce experience, preferably at an agency, with at least three years focused on CRO
Ecommerce depth matters more than years in CRO alone; candidates who moved into CRO from design, marketing, or solutions roles are encouraged to apply
Knowledge of Shopify themes, apps, checkout, and analytics
Strong GA4 skills, including funnel exploration, segments, events, and ecommerce reporting
Experience with heatmapping and session recording tools such as Hotjar, Microsoft Clarity, or Lucky Orange
Experience setting up and running tests on more than one testing platform
Track record of audits that led to tests, and tests that led to measurable revenue gains
Ability to create clear wireframes in Figma or a similar tool
Solid understanding of test statistics: significance, sample size, and when to call a test
Clear written and verbal communication with technical and non-technical audiences
Comfort using AI tools such as Claude to speed up analysis, audits, and test documentation
Ability to work remotely with consistent overlap with US business hours
Experience with Google Tag Manager and event tracking setup
Background in UX research, user testing, or survey tools
Experience with pricing, offer, and shipping threshold tests
Familiarity with digital marketing channels and their effect on onsite conversion

Benefits

Comp & perks

Paid time off, sick days, flex time, and paid holidays, with options for floating or religious holidays
Medical and dental benefits upon eligibility
Eligibility for a 401(k) plan after one year of employment, with employer match up to 3%
Remote-first work arrangement
Professional growth and development opportunities
Varied, meaningful work with a diverse portfolio of clients
Collaborative, supportive team culture