Shero Commerce

Marketing

• Own the strategy, execution, and optimization of email and SMS marketing campaigns for clients
• Develop, implement, and manage email campaigns and automated flows using Klaviyo, HubSpot, Go High Level, or similar platforms
• Create and execute SMS marketing campaigns to drive customer engagement and sales
• Design email templates and write compelling copy aligned with brand voice and client objectives
• Segment and target email lists for personalized messaging
• Monitor and analyze campaign performance and make data-driven adjustments
• Conduct A/B testing to improve open rates, click-through rates, and conversion rates
• Collaborate with creative and client teams to produce engaging marketing materials
• Maintain and grow subscriber lists in compliance with CAN-SPAM, GDPR, and other applicable regulations
• Report key performance metrics and provide actionable insights
• Stay current with email and SMS marketing trends, tools, and best practices
• Audit new client accounts and provide detailed 3/6/12-month roadmaps
• Bring proactive campaign concepts and strategic recommendations to clients
• Own each client’s email and SMS roadmap, reviewing performance and adjusting strategy ahead of key dates
• Plan campaigns at least 30 days ahead for standard sends and 60–90 days ahead for peak periods such as BFCM
• Secure client approvals, assets, feedback, and access requests; escalate internally when needed
• Track deliverables and open items, communicate status updates, and close loops
• Identify underperforming flows, campaigns, or list health issues and recommend corrective plans
• Flag risks, blockers, and delays early with proposed solutions
• Prepare agendas, performance highlights, and recommendations for client calls
• Perform additional duties as business needs evolve

Explore Email & SMS Marketing Specialist at Shero Commerce. Review requirements and application details.