Junior Digital Marketing Strategist

Shero Commerce

. Help develop cross-channel marketing strategies linked to client business goals, KPIs, channel priorities, and actionable initiatives .

Posted 10/26/2026full-timeRemote • United KingdomJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing cross-channel marketing strategies, analyzing performance metrics, and utilizing AI tools for data-driven decision-making. Proficient in collaborating with diverse teams to optimize marketing initiatives and drive client business goals.

Highest-signal resume keywords

Digital Marketing ExperienceCross-Channel Marketing StrategyMeta Ads and Google Ads ProficiencyGA4 and Shopify AnalyticsEcommerce Metrics Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPCSEOCROEmail/SMS MarketingOrganic Social MediaCampaign Performance AnalysisData AnalysisMarketing Strategy DevelopmentEcommerce Conversion OptimizationPerformance Metrics Evaluation

Soft Skills

Strong CommunicationResearch SkillsOrganizationProblem-SolvingCollaboration

Tools & Technologies

GA4ShopifyKlaviyoHubSpotLooker StudioStackAdaptGoogle Tag ManagerAI ToolsReporting DashboardsPerformance Review Tools

Industry Keywords

EcommerceClient StrategyMarketing RoadmapsCustomer Journey AnalysisRetention Strategies

About the role

Key responsibilities & impact

Help develop cross-channel marketing strategies linked to client business goals, KPIs, channel priorities, and actionable initiatives
Build and maintain 90-day marketing roadmaps across PPC, CRO, Email/SMS, SEO, and Organic Social
Analyze customer journeys from acquisition and conversion through retention and repeat purchases
Research client businesses, competitors, audiences, and market trends
Identify underperforming marketing efforts and recommend changes to campaigns, creative, offers, websites, or retention strategies
Prioritize initiatives based on business impact
Evaluate Meta Ads and Google Ads performance and contribute to broader marketing strategies
Collaborate with paid media specialists on campaign planning, audience strategy, budgets, creative testing, and performance improvements
Evaluate ROAS, CAC, MER, CVR, AOV, and LTV in relation to profitability
Analyze performance across marketing platforms, GA4, Shopify, and reporting dashboards
Turn data into actionable insights and recommendations
Use AI tools for research, data analysis, competitive insights, strategy development, reporting, and workflow efficiency
Support monthly performance reviews, quarterly business reviews, and client strategy presentations
Translate recommendations into clear priorities and deliverables with project managers and channel teams
Track strategic initiatives, flag delays, and evaluate results
Collaborate with senior strategists, account managers, channel specialists, project managers, and clients

Requirements

What you’ll need

2–3 years of digital marketing experience
Exposure to multiple marketing channels and ecommerce businesses
Strong understanding of cross-channel marketing strategy across PPC, SEO, CRO, Email/SMS, and Organic Social
Practical familiarity with Meta Ads and Google Ads, including campaign structure, targeting, budgets, optimization, and performance analysis
Strong analytical skills and comfort working with GA4, Shopify, reporting dashboards, and marketing performance data
Understanding of ecommerce metrics including CAC, MER, ROAS, AOV, conversion rate, LTV, and retention
Experience using AI tools in daily work for research, analysis, marketing strategy, reporting, or efficiency improvements
Experience contributing to marketing strategies, including setting KPIs, identifying opportunities, recommending channel priorities, and supporting actionable roadmaps
Strong communication, research, organization, and problem-solving skills
Ability to collaborate with channel specialists and project managers
Good judgment when prioritizing work based on business impact
Comfort discussing performance insights and recommendations with internal teams and clients
Strong follow-through and accountability
Applicants must have the right to work in the UK
Ability to communicate by email, video call, and messaging tools
Ability to review website layouts, functionality, and design and provide feedback
Ability to operate a computer and standard office equipment efficiently for extended periods
Ability to follow documented processes and procedures accurately
Bonus experience with Shopify, Klaviyo, HubSpot, Looker Studio, StackAdapt, Google Tag Manager, ecommerce conversion optimization, TikTok, LinkedIn, programmatic, or AI-powered advertising

Benefits

Comp & perks

Private medical insurance
Pension
Annual leave plus bank holidays
Opportunities for learning and development
Supportive, inclusive, remote-first team culture
Flexible working