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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing marketing campaigns across CRM and marketing automation platforms, with a strong focus on workflow optimization and campaign performance analysis. Proficient in collaborating with technical teams to translate business needs into operational requirements while ensuring quality assurance and governance.
Highest-signal resume keywords
Marketing AutomationCampaign ExecutionCRM ExperienceWorkflow OptimizationCollaboration Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign BuildsAudience SegmentationEmail CampaignsTesting and ValidationOperational Documentation
Soft Skills
Organizational SkillsTime-Management SkillsProblem-Solving SkillsCommunication Skills
Tools & Technologies
Dynamics 365ContentfulMarketing Automation PlatformsAI-Assisted Workflows
Industry Keywords
B2B MarketingCampaign Performance ReviewsGovernance ProcessesMulti-Channel Campaigns
About the role
Key responsibilities & impact- Build and execute campaigns across CRM and marketing automation platforms
- Build and support email campaigns, automation journeys, forms, audience segmentation, and workflows
- Configure and maintain campaign components across marketing systems
- Support multiple campaigns while maintaining accuracy and consistency
- Work with Dynamics 365, Contentful, and other marketing technologies
- Understand how workflows, landing pages, forms, audience data, and connected systems work together
- Test and validate campaigns before launch
- Follow quality assurance, governance, and launch-readiness processes
- Identify potential issues, inconsistencies, or risks before campaign delivery
- Troubleshoot deployment problems, workflow errors, and operational bugs
- Translate campaign goals and business needs into operational and technical requirements
- Work with developers and technical teams on landing pages, integrations, and campaign implementation
- Identify technical dependencies early and explain technical constraints and trade-offs to marketing stakeholders
- Maintain operational documentation, workflows, and process resources
- Identify recurring execution issues and contribute to workflow optimization and process improvement
- Support campaign performance reviews with operational insights and recommendations
- Participate in training and improvements to how Marketing works
Requirements
What you’ll need- 2 to 5 years of experience in marketing operations, campaign execution, marketing automation, or a related operational role
- Experience with CRM, CMS and marketing automation platforms
- Hands-on experience supporting campaign builds, workflows, segmentation, and deployments
- Strong organizational and time-management skills
- Experience working within established processes and governance
- Strong collaboration, problem-solving and communication skills
- Excellent English skills, both spoken and written, are essential
- Fluency in French is an important asset
- Experience in B2B or B2B2B marketing is an advantage
- Experience with Microsoft Dynamics365, or Contentful is an advantage
- Familiarity with AI-assisted workflows within marketing automation or CRM environments is an advantage
- Experience working with developers or technical teams is an advantage
- Experience supporting multi-channel campaigns is an advantage
Benefits
Comp & perks- A fast-paced work environment that adapts to you
- Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
- State-of-the art technology and tools
- A results-oriented culture where talent, action, and thinking outside the box are given due recognition
- Generous and caring colleagues of various professional and cultural backgrounds
- Opportunity to recommend quality talent from your network through our generous referral program
- A flexible total compensation offer
- Vacation time that considers your previous experience
- Advanced paid hours to recharge your batteries (holidays and mobile days)
- A corporate discount program to help you save at merchants in your community
- Considerable growth opportunities
- Proximity to your direct manager and open, honest communication to support your development
- Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career
- “Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year
