Growth Marketing Manager

Sherweb

. Own campaign strategy aligned to business priorities and objectives .

Posted 11/3/2026full-timeRemote • CanadaJuniorMid-Level💰 CA$63,840 - CA$91,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Growth Marketing and Demand Generation, with a strong focus on developing and managing multi-channel campaigns. Proficient in interpreting data to drive actionable insights and improve campaign effectiveness.

Highest-signal resume keywords

B2B Growth MarketingMulti-Channel Campaign ManagementDigital Marketing ChannelsData InterpretationStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign StrategyCampaign ExecutionPerformance AnalysisSegmentationTargetingMessaging DevelopmentTesting StrategiesCampaign ExperimentationSuccess Metrics DefinitionPerformance Tracking

Soft Skills

Cross-Functional CollaborationAdaptabilityFast-Paced Environment Comfort

Industry Keywords

Demand GenerationMSPsVARsSoftware ResellersPartner AcquisitionProduct AdoptionLicense ExpansionMicrosoft EcosystemEmail MarketingPaid Media

About the role

Key responsibilities & impact

Own campaign strategy aligned to business priorities and objectives
Translate high-level direction into clear, actionable campaign plans
Define campaign execution across channels based on audience and goals
Ensure campaigns are cohesive, focused and aligned to intended outcomes
Define success metrics and track campaign performance
Interpret results and identify opportunities to improve effectiveness
Drive changes in campaign direction based on performance insights
Lead collaboration across paid media, content, creative, events and other stakeholders
Guide channel prioritization and investment decisions
Align contributors around campaign direction and goals
Support teams in translating campaign strategy into effective execution
Apply segmentation and persona insights to shape targeting and positioning
Recommend messaging angles and content needs
Ensure messaging is relevant, consistent and aligned across channels
Contribute to testing strategies and campaign experimentation
Participate in retrospectives and apply learnings to future campaigns
Identify performance, process or execution gaps and propose improvements

Requirements

What you’ll need

2 to 5 years of experience in B2B growth marketing or demand generation
Experience developing and managing multi-channel campaigns from planning to performance analysis
Strong understanding of digital marketing channels including email, paid media, webinars and ABM
Ability to interpret data and translate insights into actionable recommendations
Strong communication skills with the ability to work cross-functionally
Comfortable operating in a fast-paced environment with shifting priorities
Experience marketing to MSPs, VARs or software resellers (nice to have)
Familiarity with partner acquisition, product adoption or license expansion strategies (nice to have)
Knowledge of the Microsoft ecosystem (nice to have)
Fluency in English; written and oral communication with an English-speaking clientele at all times

Benefits

Comp & perks

A fast-paced work environment that adapts to you
Beautiful offices for meetups and collaborative work (Sherbrooke and downtown Montréal)
State-of-the art technology and tools
A results-oriented culture where talent, action, and thinking outside the box are given due recognition
Generous and caring colleagues of various professional and cultural backgrounds
Opportunity to recommend quality talent from your network through our generous referral program
A flexible total compensation offer
Vacation time that considers your previous experience
Advanced paid hours to recharge your batteries (holidays and mobile days)
A corporate discount program to help you save at merchants in your community
Considerable growth opportunities
Proximity to your direct manager and open, honest communication to support your development
Multiple initial and on-the-job training opportunities and tools to track your progress and help you scale up in your career
“Sherweblife” - a rich calendar of activities that allow us to gather virtually and face-to-face throughout the year