Director, Social Media

Sheryl Sandberg & Dave Goldberg Family Foundation

. Lead and expand the organization’s social media presence across platforms .

Posted 9/29/2026full-timeSan Francisco • California • United StatesLead💰 $180,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing multi-platform social media strategies, with a strong focus on performance analytics, content creation, and cross-functional collaboration. Proven ability to lead social media initiatives that align with organizational priorities and engage diverse audiences.

Highest-signal resume keywords

Multi-Platform Social Media StrategyPerformance AnalyticsContent CreationCross-Functional CollaborationLeadership in Social Media

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyPerformance AnalyticsContent OptimizationEditorial Calendar DevelopmentVisual Content CreationVideo Content CreationData-Backed RecommendationsSocial ListeningEngagement MetricsAudience Growth

Soft Skills

Exceptional Writing SkillsOrganizational SkillsAttention to DetailCollaborationLeadership

Industry Keywords

Social Media PresenceStorytellingCultural MomentsEngagement RatesRetentionGrowthConversionFast-Paced EnvironmentInclusive ContentLean In

About the role

Key responsibilities & impact

Lead and expand the organization’s social media presence across platforms
Own and lead the social media strategy for Lean In and Option B across all key platforms
Work with principals and senior leadership to create and execute compelling storytelling moments
Establish platform prioritization and make data-backed recommendations about where to invest, test, scale, or not participate
Monitor and analyze platform-specific metrics to uncover insights and optimize content strategy
Develop and execute editorial calendars, priorities, and cadence aligned with organizational priorities and campaigns
Ensure real-time research, trending news, cultural moments, and relevant data inform social content
Set social listening priorities and protocols for identifying and escalating timely engagement opportunities
Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
Coordinate cross-promotion between social media, Lean In’s newsletter, and website content
Own the boosted social strategy and budget to maximize impact
Serve as the source of truth for social performance, follower growth, and audience growth, translating results into insights and recommendations for senior leadership
Report on performance trends, growth, and key learnings to inform broader brand strategy
Report to the SVP of Communications and act as a strategic thought partner to senior leaders

Requirements

What you’ll need

8+ years of experience in developing and executing multi-platform social media strategies
Deep understanding of platform-specific metrics and performance analytics, including engagement rates, reach, retention, growth, and conversion
Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
Avid personal user of social media
Experience creating visual and video content optimized for social channels
Strong organizational skills and meticulous attention to detail
Ability to manage multiple priorities and deadlines in a fast-paced environment
Comfort working cross-functionally in a collaborative, feedback-driven organization
Strong, inclusive people leader and cross-functional collaborator
Shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program

Benefits

Comp & perks

Performance Bonus: Up to 10% of base salary annually
Medical, dental, and vision insurance
401(k) with a 4% employer match
Generous paid time off
Additional benefits designed to support well-being and long-term success
Hybrid schedule with remote flexibility otherwise