Sheryl Sandberg & Dave Goldberg Family Foundation

Social Media Manager

• Lead and expand the organization’s social media presence across platforms
• Own and lead the social media strategy for Lean In and Option B across all key platforms
• Work with principals and senior leadership to create and execute compelling storytelling moments
• Establish platform prioritization and make data-backed recommendations about where to invest, test, scale, or not participate
• Monitor and analyze platform-specific metrics to uncover insights and optimize content strategy
• Develop and execute editorial calendars, priorities, and cadence aligned with organizational priorities and campaigns
• Ensure real-time research, trending news, cultural moments, and relevant data inform social content
• Set social listening priorities and protocols for identifying and escalating timely engagement opportunities
• Partner cross-functionally to translate programmatic work and research into engaging storytelling and assist with paid social campaigns
• Coordinate cross-promotion between social media, Lean In’s newsletter, and website content
• Own the boosted social strategy and budget to maximize impact
• Serve as the source of truth for social performance, follower growth, and audience growth, translating results into insights and recommendations for senior leadership
• Report on performance trends, growth, and key learnings to inform broader brand strategy
• Report to the SVP of Communications and act as a strategic thought partner to senior leaders

Director, Social Media

Digital Marketing

• Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles
• Own the advertising budget and channel mix
• Model CPA and activation assumptions and make deliberate spending trade-offs
• Own ad design and copy, landing pages, and signup flows
• Design experimentation plans, including tests, rationale, and scaling or pausing criteria
• Track and analyze performance against traffic, conversion rate, and CPA KPIs
• Capture and communicate learnings to stakeholders regularly
• Own acquisition and retention across channels
• Craft and execute multi-channel marketing strategy, focusing on social and email
• Build marketing campaigns for Company Programs, Lean In Girls, Circles, and Networks
• Own campaigns and always-on marketing efforts end to end
• Identify target personas and define audiences for broad, diverse, global audiences
• Build and run go-to-market plans from concept through launch and post-launch optimization
• Own marketing levers and deliver against initiative KPIs
• Own positioning and messaging for launches including Lean In Connect, Women in the Workplace, and the Career Coach Chatbot
• Partner with Communications on press moments
• Report to the Head of Product and partner with Programs and Content leads

Director, Social Media

Senior Manager, Digital Marketing