Senior Manager, Digital Marketing

Sheryl Sandberg & Dave Goldberg Family Foundation

. Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles .

Posted 9/29/2026full-timeSan Francisco • California • United StatesSenior💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth and performance marketing with a focus on data-driven strategies, A/B testing, and conversion optimization. Proven ability to manage advertising budgets, execute multi-channel campaigns, and drive inclusive marketing outcomes.

Highest-signal resume keywords

Growth MarketingA/B TestingData-Driven MarketingGo-To-Market StrategyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingConversion OptimizationAdvertising Budget ManagementCampaign ManagementAnalytical SkillsExperimentation DesignAudience TargetingMarketing Efficiency ImprovementCopywritingDesign Direction

Soft Skills

Proactive CommunicationStakeholder AlignmentCreative Instincts

Industry Keywords

B2C MarketingB2B MarketingInclusive MarketingLean InOption BDave Goldberg Scholarship Program

About the role

Key responsibilities & impact

Craft and execute Lean In’s advertising strategy, primarily driving individual women into Lean In Connect and Circles
Own the advertising budget and channel mix
Model CPA and activation assumptions and make deliberate spending trade-offs
Own ad design and copy, landing pages, and signup flows
Design experimentation plans, including tests, rationale, and scaling or pausing criteria
Track and analyze performance against traffic, conversion rate, and CPA KPIs
Capture and communicate learnings to stakeholders regularly
Own acquisition and retention across channels
Craft and execute multi-channel marketing strategy, focusing on social and email
Build marketing campaigns for Company Programs, Lean In Girls, Circles, and Networks
Own campaigns and always-on marketing efforts end to end
Identify target personas and define audiences for broad, diverse, global audiences
Build and run go-to-market plans from concept through launch and post-launch optimization
Own marketing levers and deliver against initiative KPIs
Own positioning and messaging for launches including Lean In Connect, Women in the Workplace, and the Career Coach Chatbot
Partner with Communications on press moments
Report to the Head of Product and partner with Programs and Content leads

Requirements

What you’ll need

5–7+ years in growth, performance, or acquisition marketing, with strength in both B2C and B2B
Track record of data-driven marketing and strong analytical skills
Experience with A/B testing and conversion optimization
Ability to independently drive experimentation from hypothesis to results
Experience owning a media budget and deciding channel mix
Evidence of improving marketing efficiency rather than only increasing spend
Experience building and running a go-to-market plan end to end, through public launch to measurable adoption
Habit of testing new acquisition channels before there is a playbook
Awareness of how GEO and AI search are changing discovery
Strong creative instincts, including writing copy and directing design
Strong cross-functional partnership with Content, Product, and Communications
Proactive communication and stakeholder alignment
Demonstrated ability to drive intersectional, inclusive marketing outcomes
Strong commitment to equity and inclusion
Passion for the missions of Lean In, Option B, and the Dave Goldberg Scholarship Program

Benefits

Comp & perks

Performance bonus: up to 15% of base salary annually
Medical insurance
Dental insurance
Vision insurance
401(k) with a 4% employer match
Generous paid time off
Additional benefits designed to support well-being and long-term success
Hybrid work arrangement