Associate Director – Partner Marketing, Cybersecurity

SHI International Corp.

. Lead, coach, and develop a team of Partner Marketing Managers supporting strategic cybersecurity partners .

Posted 9/21/2026full-timeUnited StatesSenior💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in partner marketing leadership, with a strong focus on developing and executing go-to-market strategies, optimizing marketing performance, and driving measurable revenue impact. Proven ability to lead teams, manage strategic partnerships, and leverage data-driven insights to achieve business objectives.

Highest-signal resume keywords

Partner Marketing LeadershipGo-To-Market Strategy DevelopmentKPI-Driven Operating ModelsMarketing Performance AnalysisAI and Automation Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner MarketingChannel MarketingB2B MarketingMarketing Effectiveness EvaluationRevenue Impact MeasurementPortfolio ManagementMarket Development Funds (MDF) ManagementOrganizational Change LeadershipProcess TransformationData-Driven Engagement Models

Soft Skills

LeadershipCoachingRelationship ManagementInfluencingCollaboration

Tools & Technologies

Business Intelligence ToolsAnalytics PlatformsDigital Marketing ToolsMarketing Automation Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

CybersecurityOEMISVVARSI/MSP Partner ModelsIndirect Revenue ModelsStrategic Technology Partnerships

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead, coach, and develop a team of Partner Marketing Managers supporting strategic cybersecurity partners
Oversee annual marketing plans aligned to cybersecurity revenue and gross margin growth targets
Develop portfolio investment and MDF strategies aligned with growth objectives
Evaluate marketing effectiveness and identify optimization opportunities
Partner with internal stakeholders and strategic partners on business objectives and growth priorities
Champion scalable digital workflows, self-service capabilities, and data-driven engagement models
Partner with Marketing Operations, IT, and Digital Marketing to improve planning, execution, and reporting
Leverage AI and automation to improve productivity and marketing effectiveness
Serve as marketing leader and trusted advisor for assigned strategic partners
Align partner marketing investments with Enterprise, Commercial, Public Sector, Healthcare, Global, and Advanced Solutions Group priorities
Partner with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives
Lead executive business reviews with strategic partners and internal stakeholders
Establish team priorities, goals, KPIs, and performance expectations
Drive consistency in planning, execution, reporting, and business reviews
Promote measurable business outcomes, operational excellence, process standardization, governance, and accountability
Develop future leaders within the Partner Marketing organization
Drive partner activation, engagement, investment ROI, influenced pipeline, and gross margin growth

Requirements

What you’ll need

Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
8-12+ years of experience in partner marketing, channel marketing, or B2B marketing leadership roles
Proven experience leading multi-partner marketing strategies within a technology organization
Experience defining go-to-market strategies and growth plays
Experience driving measurable pipeline and revenue impact
Experience building KPI-driven operating models
3+ years of experience in a management position
Strong experience managing and developing individual contributors
Ability to travel to SHI, Partner, and Customer Events - 25%
Advanced leadership and people management skills
Strategic partner marketing and channel marketing expertise
Ability to develop and execute go-to-market strategies and growth initiatives
Strong business planning, prioritization, and portfolio management capabilities
Experience building and managing KPI-driven operating models
Ability to analyze marketing performance data and identify optimization opportunities
Strong executive presence and relationship management skills
Ability to influence and collaborate across Sales, Finance, Operations, Marketing, IT, and Executive Leadership teams
Knowledge of OEM, ISV, VAR, and SI/MSP partner models
Understanding of sales motions, partner leverage strategies, and indirect revenue models
Experience managing or optimizing Market Development Funds (MDF)
Ability to lead organizational change, process transformation, and operational excellence initiatives
Experience leveraging AI, automation, analytics, and business intelligence tools
Preferred: experience in channel, OEM/ISV ecosystems, cybersecurity partner programs, strategic technology partnerships, organizational transformation, data/analytics platforms, and influencing executive leaders

Benefits

Comp & perks

Continuous professional growth and leadership opportunities
Health, wellness, and financial benefits
World-class facilities and the technology needed to thrive in offices or remotely
Medical, vision, and dental benefits
401(k)
Flexible spending account
Bonus included in estimated annual pay range