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Associate Director – Partner Marketing, Modern Workplace
SHI International Corp.. Lead, coach, and develop a team of Partner Marketing Managers supporting strategic EUC partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Partner Marketing Leadership, with a focus on developing and executing multi-partner marketing strategies that drive measurable business outcomes. Proficient in strategic planning, KPI-driven operating models, and leveraging AI and analytics for marketing effectiveness.
Highest-signal resume keywords
Partner Marketing LeadershipStrategic PlanningKPI-Driven Operating ModelsGo-To-Market StrategiesAnalytical Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner MarketingChannel MarketingB2B MarketingMarketing Effectiveness EvaluationMarket Development Funds (MDF) ManagementGrowth Initiatives DevelopmentPerformance Insights AnalysisDigital MarketingProcess ImprovementOperational Excellence
Soft Skills
Leadership SkillsRelationship-BuildingExecutive CommunicationCollaborationCoaching and Development
Tools & Technologies
AIAutomationBusiness Intelligence ToolsAnalytics ToolsDigital Workflows
Industry Keywords
EUCChannel EcosystemsOEMISVVARSI/MSP Partner ModelsSales MotionsPartner-Led Growth ModelsBusiness AcumenChange Management
About the role
Key responsibilities & impact- Lead, coach, and develop a team of Partner Marketing Managers supporting strategic EUC partners
- Oversee annual marketing plans aligned with EUC revenue and gross margin growth targets
- Develop portfolio investment strategies based on partner growth potential, solution alignment, market opportunity, and business impact
- Guide customized marketing plans aligning partner investments with SHI priorities
- Develop MDF investment strategies aligned with EUC and Modern Workplace growth objectives
- Evaluate marketing effectiveness using performance insights and analytics
- Partner with internal stakeholders and strategic partners on business objectives and growth priorities
- Modernize partner marketing through scalable digital workflows, self-service capabilities, and data-driven engagement models
- Collaborate with Marketing Operations, IT, and Digital Marketing teams to improve planning, execution, and reporting
- Leverage AI and automation to improve productivity and marketing effectiveness
- Serve as marketing leader and trusted advisor for assigned strategic partners
- Align partner marketing investments across Enterprise, Commercial, Public Sector, Healthcare, Global, and Advanced Solutions Group business units
- Partner with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives
- Lead executive business reviews with strategic partners and internal stakeholders
- Establish team priorities, goals, KPIs, and performance expectations
- Drive consistency in planning, execution, reporting, and business reviews
- Promote accountability for measurable business outcomes
- Standardize planning frameworks, reporting methodologies, governance, and best practices
- Develop future leaders within the Partner Marketing organization
- Drive Partner Marketing OKRs, KPI targets, influenced pipeline, gross margin growth, partner investment ROI, partner activation, employee engagement, and transformation initiatives
Requirements
What you’ll need- Completed Bachelor's Degree in Marketing, Business Administration, or a related field, or relevant work experience required
- 8-12+ years of experience in partner marketing, channel marketing, or B2B marketing leadership roles
- 3+ years of experience in a management position
- Proven experience leading multi-partner marketing strategies within a technology organization
- Demonstrated success defining go-to-market strategies and growth plays
- Demonstrated success driving measurable pipeline and revenue impact
- Demonstrated success building KPI-driven operating models
- Strong experience managing and developing individual contributors
- Leadership and people management skills
- Strategic planning and partner marketing expertise
- Experience developing go-to-market strategies and growth initiatives
- Strong business acumen aligning marketing investments to business outcomes
- Ability to build and manage KPI-driven operating models
- Analytical and data-driven decision-making capabilities
- Strong executive communication, presentation, and relationship-building skills
- Ability to influence and collaborate across Sales, Finance, Operations, Marketing, IT, and Executive Leadership teams
- Experience managing complex partner relationships and multi-partner marketing strategies
- Knowledge of channel ecosystems, including OEM, ISV, VAR, and SI/MSP partner models
- Understanding of sales motions, channel leverage strategies, and partner-led growth models
- Experience optimizing and managing Market Development Funds (MDF)
- Ability to drive process improvement, operational excellence, organizational transformation, and change management initiatives
- Experience leveraging AI, automation, analytics, and business intelligence tools
- Ability to travel to SHI, Partner, and Customer Events - 25%
Benefits
Comp & perks- Continuous professional growth and leadership opportunities
- Health, wellness, and financial benefits
- Medical, vision, and dental insurance
- 401K
- Flexible spending
- World-class facilities and technology needed to thrive in offices or remotely