Demand Generation Manager – Higher Education

SHI International Corp.

. Develop and execute full-funnel demand generation campaigns tailored to the higher education market .

Posted 10/2/2026full-timeUnited StatesMid-LevelSenior💰 $75,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation campaigns tailored to the higher education market, with a strong focus on integrated marketing strategies and performance analysis. Proven ability to collaborate across teams and manage partner-funded campaigns effectively.

Highest-signal resume keywords

Demand Generation CampaignsHigher Education MarketingIntegrated Marketing StrategiesEvent Planning and ExecutionData Analysis and ROI Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentMulti-Channel MarketingMessaging FrameworksPerformance AnalysisAccount-Based Marketing

Soft Skills

CollaborationCommunicationStrategic PlanningAdaptabilityStakeholder Engagement

Tools & Technologies

Digital Marketing PlatformsContent Syndication ToolsCRM SystemsMarketing Automation Software

Industry Keywords

Higher Education IT LandscapeProcurement CyclesContract VehiclesMarket Development FundsField Marketing Events

About the role

Key responsibilities & impact

Develop and execute full-funnel demand generation campaigns tailored to the higher education market
Translate SHI campaign frameworks and growth initiatives into targeted, vertical-specific engagement strategies
Orchestrate multi-channel programs across digital, content, events, and account-based marketing
Align campaign messaging, targeting, and execution with SHI’s marketing framework
Partner with sales teams on account plans, pipeline priorities, and growth objectives
Collaborate with content, creative, and subject matter experts to develop thought leadership content and campaign assets
Own and optimize higher education campaign and landing pages
Drive integrated campaign execution across SHI.com, digital channels, content syndication, and outbound engagement
Develop messaging frameworks aligned with higher education priorities and trends
Lead higher education tradeshow strategy and execution, including promotion, onsite engagement, and follow-up
Plan and execute field events and executive engagement experiences
Drive participation from priority accounts and key stakeholders
Manage partner-funded demand generation campaigns and collaborate on OEM messaging
Leverage Market Development Funds to maximize reach, engagement, and pipeline impact
Analyze campaign performance and KPIs related to engagement, pipeline, and revenue
Provide reporting and actionable insights to marketing and sales stakeholders
Optimize campaigns based on performance data, market trends, and feedback
Report to the Associate Director, Demand Generation (Public Sector)

Requirements

What you’ll need

Completed Bachelor’s degree in Marketing, Business, or a related field
Minimum of 5 years of marketing experience, with a focus on higher education and/or public sector markets
Strong understanding of the higher education IT landscape, procurement cycles, and contract vehicles
Proven ability to execute integrated, multi-touch marketing campaigns across digital, content, and event channels
Strong event planning and execution capabilities, including tradeshows and field marketing events
Demonstrated ability to collaborate effectively across sales, partner marketing, creative, and cross-functional teams
Data-driven mindset with ability to measure campaign performance, analyze results, and evaluate ROI
Strong communication, positioning, and messaging development skills tailored to higher education audiences
Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders
Strategic planning, campaign orchestration, and account-based marketing capabilities
Willingness to travel approximately 15–20%
Preferred: Experience managing partner-funded marketing campaigns and Market Development Funds (MDF) investments

Benefits

Comp & perks

Continuous professional growth and leadership opportunities
Health, wellness, and financial benefits
Medical, vision, and dental benefits
401K
Flexible spending
World-class facilities and technology in SHI offices or yours