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Partner Marketing Manager – Silicon Alliance Partners
SHI International Corp.. Lead development and execution of partner growth plans for AMD, Intel, and Qualcomm/Snapdragon .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in partner marketing and channel strategies, with a strong focus on managing Market Development Funds and driving measurable business outcomes. Proficient in leveraging data and AI to enhance marketing effectiveness and optimize partner engagement.
Highest-signal resume keywords
Partner MarketingMarket Development Funds ManagementCross-Functional CollaborationData-Driven Decision MakingPerformance Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner Growth PlansMulti-Partner Marketing StrategiesPipeline GrowthRevenue Impact AnalysisCampaign Effectiveness Evaluation
Soft Skills
Stakeholder ManagementCommunicationCollaboration
Tools & Technologies
AI ToolsAutomation ToolsBusiness Intelligence Platforms
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
B2B Technology MarketingChannel EcosystemsOEM RelationshipsAlliance MarketingHybrid Cloud
Tech Stack
Tools & technologiesCloudCyber Security
About the role
Key responsibilities & impact- Lead development and execution of partner growth plans for AMD, Intel, and Qualcomm/Snapdragon
- Develop integrated annual marketing plans aligned with partner investments, sales priorities, solution plays, and business objectives
- Oversee Market Development Funds, alliance funding, and co-investment opportunities
- Serve as primary marketing leader and trusted advisor for assigned silicon partners
- Manage partner engagement activities through planning, investment management, business reviews, reporting, governance, and optimization
- Develop investment and MDF strategies aligned with approved business objectives
- Align investments with AI, Modern Workplace, Datacenter, Cybersecurity, Infrastructure, and Lifecycle Services priorities
- Partner with Sales Leadership to identify growth opportunities, whitespace accounts, and strategic initiatives
- Lead quarterly business reviews and executive performance discussions
- Collaborate with OEM Partner Managers and Alliance teams to secure incremental funding
- Own KPI performance for assigned partner portfolios
- Monitor influenced pipeline, gross margin contribution, MDF utilization, ROI, partner activation, and campaign effectiveness
- Drive standardized planning frameworks, reporting methodologies, governance, and accountability
- Communicate performance, risks, opportunities, and recommended actions through executive-ready reporting
- Leverage AI and automation to improve productivity and marketing effectiveness
Requirements
What you’ll need- Completed Bachelor's Degree
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- 5–8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing
- Experience managing Market Development Funds (MDF) and partner investments
- Experience working cross-functionally with Sales, Finance, Operations, and Executive Leadership
- Proven ability to develop multi-partner marketing strategies and growth plans
- Demonstrated ability to drive measurable pipeline growth, revenue impact, and business outcomes
- Strong understanding of channel ecosystems, OEM relationships, alliance motions, and sales motions
- Strong analytical and performance management capabilities, including ROI, campaign effectiveness, and business performance evaluation
- Experience leveraging data, performance insights, AI, and automation tools
- Exceptional cross-functional collaboration, communication, and stakeholder management skills
- Preferred: experience within or marketing through VAR, reseller, distributor, SI, or MSP environments
- Preferred: experience supporting AMD, Intel, Qualcomm/Snapdragon, NVIDIA, or similar technology partners
- Preferred: experience supporting End User Compute, Datacenter, Infrastructure, Hybrid Cloud, or AI portfolios
- Preferred: experience using data, analytics, and business intelligence platforms
Benefits
Comp & perks- Continuous professional growth and leadership opportunities
- Health, wellness, and financial benefits
- Medical, vision, and dental coverage
- 401K
- Flexible spending
- World-class facilities and technology to thrive in offices or remotely