Senior Director – GTM, Marketing Strategy

SHI International Corp.

. Define and lead the strategic vision for GTM and marketing programs .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Go-To-Market (GTM) and marketing strategies that drive measurable business outcomes, leveraging analytics and performance data to optimize marketing investments. Proven ability to lead strategic planning and transformation initiatives while influencing executive stakeholders and aligning cross-functional teams.

Highest-signal resume keywords

GTM Strategy DevelopmentMarketing Analytics ProficiencyDemand Generation ExpertiseStrategic Planning LeadershipCross-Functional Initiative Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign PlanningPerformance MeasurementAttribution ModelsMarket AnalysisCustomer SegmentationTransformation InitiativesKPI FrameworksData SynthesisROI Evaluation

Soft Skills

Influencing Executive StakeholdersCommunication SkillsCollaborationPresentation SkillsStrategic Thinking

Tools & Technologies

Analytics ToolsAI-Driven InsightsPerformance Measurement FrameworksGovernance ModelsExecution Models

Industry Keywords

Marketing LifecycleRevenue GrowthMarket OpportunityCustomer ImpactBusiness Priorities

About the role

Key responsibilities & impact

Define and lead the strategic vision for GTM and marketing programs
Establish a cohesive, multi-year roadmap aligned to revenue growth and business priorities
Partner with executive marketing and GTM leadership on strategic planning, investment allocation, and prioritization
Drive alignment across marketing, sales, and operations through scalable frameworks, governance, and execution models
Evaluate and prioritize marketing programs and transformation initiatives based on market opportunity, customer impact, and ROI
Leverage analytics, market insights, and performance data to optimize marketing investment strategies
Connect cross-functional teams and align long-term strategy with day-to-day execution
Develop executive-level narratives, presentations, and recommendations
Establish KPI frameworks, measurement models, and attribution methodologies
Conduct market, competitive, and customer analysis to identify growth opportunities and transformation areas
Champion innovative tools, technologies, and AI-driven insights
Build repeatable strategic planning and evaluation frameworks for consistent prioritization and execution

Requirements

What you’ll need

Completed Bachelor’s degree or equivalent relevant experience required
8-10 years of experience in Marketing, Communications, or a relevant functional area
Demonstrated success leading strategic planning, transformation initiatives, or large-scale marketing programs
Strong understanding of the end-to-end marketing lifecycle, including campaign planning, execution, and measurement
Experience in demand generation and optimizing marketing investment strategies
Proven ability to influence executive stakeholders and translate complex insights into actionable strategies
Ability to travel to SHI, Partner, and Customer Events
Ability to travel 25%
Expertise in developing and executing GTM and marketing strategies that drive measurable business outcomes
Advanced ability to synthesize complex data into actionable insights and executive-level recommendations
Strong proficiency with marketing analytics, attribution models, and performance measurement frameworks
Deep understanding of market dynamics, customer segmentation, and competitive positioning
Proven ability to lead large-scale, cross-functional initiatives and transformation programs

Benefits

Comp & perks

Continuous professional growth and leadership opportunities
Health, wellness, and financial benefits
Medical, vision, and dental benefits
401K
Flexible spending
World-class facilities and technology provided in offices or remotely