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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing account-based marketing strategies within complex B2G environments, particularly in the aerospace and defense sectors. Proven ability to lead regional marketing teams and establish effective stakeholder engagement across diverse cultures and markets.
Highest-signal resume keywords
Field Marketing LeadershipAccount-Based Marketing StrategyAerospace and Defense Market KnowledgeCross-Functional Partnership SkillsInternational Travel Capability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field MarketingDemand GenerationIntegrated MarketingAccount-Based MarketingMarketing Strategy DevelopmentStakeholder EngagementKPI EstablishmentPipeline ContributionEvent ManagementMulti-Touch Engagement
Soft Skills
Executive PresenceCross-Cultural CommunicationTeam LeadershipRelationship BuildingCredibility with Senior Leaders
Industry Keywords
Government MarketingMilitary MarketingDefense AcquisitionAerospace EcosystemStrategic Account DevelopmentB2G EnvironmentsInternational Government AgenciesDefense PrimesAcquisition OrganizationsRegional Marketing Strategies
About the role
Key responsibilities & impact- Lead and scale Field Marketing across the Middle East, India, and Asia Pacific
- Establish a unified regional strategy aligned with Shield AI’s global go-to-market priorities
- Lead the company’s largest regional field marketing team and develop its organizational structure, talent, processes, and operating rhythms
- Build and institutionalize field marketing as a disciplined, revenue-aligned function
- Develop and execute account-based marketing strategies for priority government, military, defense, aerospace, and strategic industry accounts
- Map stakeholders and orchestrate multi-touch engagement across events, executive briefings, targeted campaigns, and high-value experiences
- Develop knowledge of defense and aerospace ecosystems across the Middle East, India, Japan, Korea, Australia, Southeast Asia, and other priority APAC markets
- Partner with Sales, Business Development, and Capture teams to identify strategic accounts and opportunities and support pipeline creation, opportunity progression, and capture objectives
- Own strategy and execution for major regional aerospace and defense events
- Create and execute ABM programs, executive engagements, customer experiences, roundtables, and regional campaigns
- Develop regional marketing strategies accounting for differences in defense procurement, government structures, military organizations, acquisition timelines, budgets, and business cultures
- Build relationships with regional Sales, Business Development, Capture, and Growth leaders
- Establish KPIs for strategic account penetration, stakeholder engagement, executive engagement, opportunity creation, pipeline contribution, and deal acceleration
- Lead regional agencies, vendors, event partners, and other external resources
- Represent Shield AI and Field Marketing with senior internal and external stakeholders
- Partner with Sales, Business Development, Capture, Growth, Product Marketing, and executive leadership to strengthen relationships, accelerate opportunities, support capture efforts, and generate measurable pipeline impact
Requirements
What you’ll need- 10 to 15+ years of experience in field marketing, demand generation, integrated marketing, or related marketing leadership roles
- Demonstrated experience marketing into international government, military, aerospace, defense, or other highly complex B2G environments
- Strong understanding of aerospace and defense markets across the Middle East and/or Asia Pacific, with the ability to operate effectively across multiple countries and cultures
- Experience working with defense ministries, military services, government agencies, acquisition organizations, defense primes, or other strategic aerospace and defense stakeholders
- Proven experience building and executing account-based marketing strategies within complex, multi-stakeholder organizations
- Demonstrated ability to develop marketing strategies that support long-cycle sales, government procurement, defense acquisition, capture, and strategic account development
- Experience leading and scaling regional teams across multiple countries or geographies
- Strong executive presence and credibility engaging senior military, government, defense industry, and business leaders
- Experience operating as a hands-on builder and operator in a high-growth or rapidly evolving organization
- Strong cross-functional partnership skills with Sales, Business Development, Capture, Growth, Product Marketing, and executive leadership
- Ability to travel internationally 25-50% of the time
Benefits
Comp & perks- Comprehensive total rewards package aligned to your country office location
- Compensation and benefits details available through the talent acquisition partner