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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing account-based marketing strategies tailored for European defense and government sectors, while effectively leading cross-functional teams and managing high-impact engagement programs. Proven ability to navigate complex procurement processes and build relationships with senior military and government stakeholders.
Highest-signal resume keywords
Field Marketing LeadershipAccount-Based Marketing StrategyEuropean Defense Market ExpertiseCross-Functional PartnershipExecutive Engagement Programs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field MarketingDemand GenerationAccount-Based MarketingIntegrated MarketingEvent PlanningKPI DevelopmentStakeholder EngagementProcurement ProcessesSales Cycle ManagementMulti-Stakeholder Acquisition
Soft Skills
Strong Communication SkillsCreativityAdaptabilityJudgmentTeam Leadership
Industry Keywords
European GovernmentDefenseMilitaryAerospaceNational SecurityPublic Sector AccountsHigh-Impact EventsTrade ShowsIntegrated Field CampaignsMulti-Year Programs
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead and scale field marketing across Europe, aligned with regional Go-to-Market, Growth, Business Development, Capture, and Sales priorities
- Develop regional field marketing strategy for priority European defense, government, military, and industry accounts, while supporting select opportunities and events in Africa
- Build and institutionalize field marketing as a disciplined, account-led, revenue-aligned function
- Develop and execute account-based marketing strategies, mapping buying groups and orchestrating multi-touch engagement
- Build engagement strategies for senior military leaders, defense ministry officials, program leaders, acquisition teams, operational commanders, technical evaluators, and industry partners
- Own strategy and execution for major European defense, aerospace, autonomy, and security events
- Establish event and program plans aligned with procurement cycles, modernization priorities, budget timing, acquisition pathways, and capture strategies
- Partner with regional Go-to-Market teams on targeted account-based events and programs to generate pipeline, advance opportunities, and deepen executive relationships
- Build and lead a Europe field marketing team while remaining hands-on with agencies, vendors, contracts, logistics, event production, and program delivery
- Create regional planning, intake, measurement, and reporting processes
- Establish KPIs covering account penetration, stakeholder engagement, executive meetings, opportunity creation, pipeline influence, opportunity acceleration, and ROI
- Ensure programs reflect Shield AI’s brand, strategic narrative, and market position while adapting messaging for local markets and audiences
- Bring creativity, structure, sound judgment, and adaptability while building international capabilities
Requirements
What you’ll need- 12+ years of experience in field marketing, demand generation, account-based marketing, or integrated marketing roles
- Demonstrated success marketing into European government, defense, military, aerospace, national security, or complex public-sector accounts
- Strong understanding of European defense and government buying environments, including long sales cycles, multi-year programs, procurement processes, and multi-stakeholder acquisition decisions
- Experience developing and executing account-based marketing strategies within complex enterprise, government, or defense accounts
- Credibility engaging senior military leaders, government officials, defense program leaders, acquisition stakeholders, and executive-level industry partners
- Proven experience leading teams while also operating as a hands-on builder and operator
- Experience planning and delivering high-impact executive engagement programs, strategic customer events, trade shows, and integrated field campaigns
- Strong cross-functional partnership skills with Sales, Business Development, Capture, Growth, Communications, Product, and regional leadership teams
- Ability to operate effectively across multiple European markets, cultures, and stakeholder groups
- Willingness and ability to travel regularly across Europe and periodically to Africa
- Strong written and verbal communication skills in English
- Additional European languages are a plus
- Ability to thrive in a fast-paced, high-growth environment where priorities shift and structure is still being developed
Benefits
Comp & perks- Comprehensive total rewards package aligned to your country office location
- Compensation and benefits details available through the talent acquisition partner