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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) and field marketing strategies tailored for defense and aerospace sectors, with a strong focus on pipeline contribution and account engagement. Proven ability to collaborate with business development and capture teams to execute targeted marketing programs and events.
Highest-signal resume keywords
Account-Based Marketing (ABM)Field Marketing ExperienceDefense Industry KnowledgeBusiness Development CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign MarketingAccount PlanningTargeted AdvertisingContent DevelopmentEvent PlanningPipeline ReportingMulti-Channel MarketingEngagement TrackingProposal SubmissionRFI Development
Soft Skills
Strong CommunicationOrganizational SkillsAnalytical Skills
Industry Keywords
ArmyAir ForceSOCOMDefense TechnologyAerospaceGovernment TechnologyCapture ManagementUncrewed SystemsMilitary ServiceTarget Account Engagement
About the role
Key responsibilities & impact- Plan and run ABM and field marketing programs for Army, Air Force, and SOCOM customers
- Report to the Director of Field Marketing, Americas
- Work closely with capture managers and BD leads to support pursuits for V-BAT, X-BAT, Hivemind, and other Shield products
- Use events, direct engagements, digital, and content to engage target accounts
- Report on how marketing programs contribute to pipeline
- Build and maintain tiered target account lists and buying group maps with capture and BD leads
- Develop account plans tied to RFIs, industry days, demonstrations, and proposal submissions
- Execute multi-channel account programs combining targeted advertising, tailored content, direct outreach, and events
- Support Shield's presence at tier one events, focusing on target account meetings and follow-up
- Plan and run small-format engagements such as roundtables, demonstrations, and regional events
- Track account engagement and report on account coverage, meetings, and pipeline influenced
Requirements
What you’ll need- 6+ years of field, ABM, or campaign marketing experience, including at least 2 years in defense, aerospace, or government technology
- Experience running ABM or account-focused programs
- Working knowledge of Army, Air Force, and/or SOCOM organizations and acquisition processes
- Experience working with BD or capture teams on account and opportunity planning
- Strong communication, organization, and analytical skills with the ability to work across BD, product, and communications teams
- Military service or prior work with a defense prime, autonomy, or uncrewed systems company preferred
Benefits
Comp & perks- Bonus
- Benefits
- Equity
- Temporary benefits package applicable after 60 days of employment for temporary employees
- Full-time employees are eligible for benefits
- Background and possible reference check contingent offer process
