Senior Marketing Manager – Recruiting Events

Shield AI

. Own cross-functional initiatives supporting Shield AI’s employer brand strategy.

Posted 10/26/2026full-timeRemote • Texas • United StatesSenior💰 $110,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in event marketing and management, with a strong focus on employer branding and talent acquisition within the defense and aerospace sectors. Proven ability to lead cross-functional initiatives, manage budgets, and negotiate contracts while building strategic relationships with military and veteran organizations.

Highest-signal resume keywords

Event MarketingTrade Show ManagementEmployer BrandingContract NegotiationTalent Acquisition

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Event Program ManagementBudget ManagementVendor Contract NegotiationOn-Site Event DeliveryPipeline Measurement

Soft Skills

TrustworthinessHigh StandardsInterpersonal Skills

Certifications & Qualifications

Bachelor's DegreeMilitary Experience

Industry Keywords

DefenseAerospaceRecruitment MarketingVeteran Hiring ProgramsService Academy Relationships

About the role

Key responsibilities & impact

Own cross-functional initiatives supporting Shield AI’s employer brand strategy.
Lead events, sponsorships, conferences, and partnerships.
Set the annual event calendar against hiring demand by function, division, and location.
Build calendars covering defense and aerospace trade shows, professional and technical society conferences, and academic AI, engineering, and robotics conferences.
Direct on-site experiences, including footprint, booth design, hardware and demo coordination, staffing, and recruiter/engineer floor conversations.
Build post-event processes with Recruiting and Sourcing to convert event conversations into ATS records, pipeline, and hires.
Manage Shield AI’s talent-facing affiliations and industry association portfolio.
Negotiate exhibitor contracts, sponsorship tiers, and membership agreements.
Manage exhibit houses, show management, agencies, and logistics partners.
Direct service-connected events and affiliations across Navy, Army, Air Force, Marine Corps, and Space Force audiences.
Build relationships with service academy and ROTC career services, career conferences, veteran and military spouse hiring organizations.
Lead event and affiliation aspects of military transition and corporate fellowship programs with Talent Acquisition.
Partner with employees who served to bring credible voices to service-connected events.
Own the annual events, sponsorship, and membership budget, including forecasting, allocation, and reconciliation.
Define measurement across qualified conversations, applications, pipeline, offers, hires, and source-of-hire attribution.
Build playbooks, briefing documents, and staffing kits for recruiters and engineers.

Requirements

What you’ll need

Bachelor's degree, equivalent practical experience, or military experience.
8 years of experience in event marketing, experiential marketing, trade show management, or recruiting events.
Experience running an event program end to end, including the calendar, the budget, vendor contracts, and on-site delivery through load-out.
Experience negotiating exhibitor contracts, sponsorship packages, or membership agreements.
A demonstrated record of working hard, being a trustworthy teammate, holding yourself and others to high standards, and being kind to others.
Experience in employer brand, recruitment marketing, or talent acquisition.
Experience in defense or aerospace, including the trade show calendar, association membership structures, and the constraints on what goes on a show floor.
Experience in live events, touring, festivals, brand activation, or experiential agency production.
Military service background, or experience running military and veteran hiring programs, transition and fellowship pipelines, or service academy relationships.
Experience measuring events against pipeline, offers, and hires, or the commercial equivalent carried in a marketing or experiential environment.
Experience building an event program where none existed, at a company adding headcount quickly across engineering and operations.