Growth Marketing Manager – Demand Generation, AI

Shift Markets

. Own B2B paid acquisition across LinkedIn and Google, including campaign builds, targeting, creative testing, conversion tracking, and budget allocation .

Posted 10/22/2026full-timeRemote • Chile, Brazil, Argentina, Canada, South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B digital marketing with a focus on paid acquisition, campaign management, and conversion optimization. Proficient in building AI workflows and managing CRM systems to drive qualified leads and revenue growth.

Highest-signal resume keywords

B2B Digital Marketing ExperiencePaid Campaign Management on LinkedInLanding Page OptimizationEmail Marketing and CRM ExperienceAI Workflows and Automations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign BuildsConversion TrackingCreative TestingBudget AllocationCRO TestingLead RoutingAEOSEOData VisualizationDashboards

Soft Skills

Strong Marketing JudgmentClear Written CommunicationTeam Collaboration

Tools & Technologies

ZohoHubSpotSalesforceZapierN8n

Industry Keywords

CryptoFintechPaymentsIGamingB2B SaaS

About the role

Key responsibilities & impact

Own B2B paid acquisition across LinkedIn and Google, including campaign builds, targeting, creative testing, conversion tracking, and budget allocation
Audit ad accounts and the website, reduce wasted spend, and improve underperforming areas
Build and optimize landing pages and run CRO tests across the funnel
Manage the funnel from advertising and landing pages through forms, CRM, email nurture, and Sales handoff
Report on qualified leads, pipeline, and revenue
Design, build, and maintain AI workflows for research, competitor and news monitoring, content drafting, and reporting
Lead Answer Engine Optimisation so Shift appears in AI-engine results
Oversee AI-assisted content and social output with junior team members
Contribute to brand, PR, events, partnerships, podcasts, and industry publications
Help shape quarterly marketing plans and campaigns for new verticals

Requirements

What you’ll need

5+ years of hands-on B2B digital marketing experience
Recent personal ownership of paid campaigns on LinkedIn
Concrete results personally driven, including spend, acquisition costs, pipeline, and revenue
Hands-on experience building landing pages and running conversion tests
Email marketing and CRM experience with Zoho, HubSpot, Salesforce, or similar, including nurture and lead routing
AI workflows or automations built and used in marketing work
Strong marketing judgment and clear, specific written communication
Comfortable as a hands-on individual contributor in a small team
Meaningful working-hour overlap with the New York team
Bonus: AEO, SEO, or generative-engine optimization experience
Bonus: Experience in crypto, fintech, payments, iGaming, or B2B SaaS
Bonus: Earlier-career content or social media experience
Bonus: Zapier, n8n, or similar automation tools; dashboards and data visualization

Benefits

Comp & perks

A global, remote team with flexibility across time zones
Direct impact and close collaboration with the marketing lead
AI-forward team environment
40-hour-per-week remote work arrangement