Lead Strategist

Shift Paradigm

. Serve as a trusted strategic advisor and thought partner to clients .

Posted 10/7/2026full-timeRemote • United States, CanadaSenior💰 $115,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in omnichannel marketing strategy, particularly in email marketing, with a strong ability to leverage data for business decisions and develop actionable insights. Proven skills in client relationship management, strategic communication, and collaboration across creative and data teams.

Highest-signal resume keywords

Omnichannel Marketing StrategyEmail Marketing ExpertiseData Analysis and InsightsClient Relationship ManagementPresentation Design and Storytelling

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisEmail Marketing MetricsTest-and-Learn MethodologiesExcelGoogle SuiteTableauAWSContent Strategy DevelopmentClient Deliverable DevelopmentOptimization Strategies

Soft Skills

Critical ThinkingAnalytical SkillsCreative Problem-SolvingTime ManagementOrganizational Skills

Tools & Technologies

Email Service ProvidersSalesforce Marketing CloudAdobeDashboardsData Visualization Tools

Industry Keywords

Financial ServicesConsumer BrandsMarketing ROICustomer ExperienceStrategic Narratives

Tech Stack

Tools & technologies

AWSSparkTableau

About the role

Key responsibilities & impact

Serve as a trusted strategic advisor and thought partner to clients
Build long-term client relationships and identify growth opportunities
Lead client-facing workshops and strategy presentations
Align design and copywriting partners to execute strategic visions
Develop quantifiable content strategies, test-and-learn methodologies, and measurement methodologies to demonstrate marketing ROI
Collaborate with data engineers to interpret dashboards and raw data
Analyze complex datasets and generate clear, error-free insights
Create and own client-facing decks using storytelling with data and presentation design
Communicate strategic narratives and actionable audience insights through data visualizations
Serve as a subject matter expert on email marketing trends and best practices
Share best practices with clients and colleagues
Report directly to the Senior Director of Data & Insights
Collaborate across data, creative, and operations teams on post-campaign reporting and business-led narratives

Requirements

What you’ll need

10+ years of experience in omnichannel or lifecycle marketing strategy
Meaningful experience working on email marketing for or with major consumer brands
Financial services experience is a huge plus
Proven expertise leveraging data to drive business decisions
Ability to develop multi-year omnichannel test-and-learn roadmaps and granular journey-stage, channel-brief, or optimization strategies
Curious, always-learning practitioner of AI tools to aid thinking, output, and efficiency
Strong critical thinking and analytical skills paired with a creative spark
Knowledge of design, copy, and customer experience; ability to collaborate with creatives
Comfort abstracting insights from large datasets and using dashboards, including Tableau and AWS
Expert in Excel/Google Suite
Advanced knowledge of email and digital marketing metrics
Highly detail-oriented, organized self-starter with strong problem-solving skills
Executive presence with excellent written and oral communication, time management, and client deliverable development skills
Familiarity with ESPs, including SFMC and Adobe, preferred but not required
Must have current US or Canada work authorization
Must work US East Coast hours
No relocation assistance available

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
Short-term disability (STD)
Long-term disability (LTD)
Life/AD&D insurance
401(k)
Flexible Paid Time Off
Various other ancillary benefits and perks
Accommodations available on request for candidates taking part in all aspects of the selection process