Creative Strategist, Humor

Shinesty

. Own and prioritize Shinesty's paid creative roadmap across products, angles, formats, and hooks .

Posted 9/25/2026full-timeUnited StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid creative strategy and performance marketing, with a strong focus on creative analytics and managing teams. Proficient in concepting, scripting, and producing high-performing ads across various platforms, utilizing AI tools to enhance production efficiency.

Highest-signal resume keywords

Paid Creative StrategyCreative AnalyticsMeta Creative Best PracticesTeam ManagementAd Concepting and Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative AnalyticsPaid KPIsAd ConceptingScript WritingPerformance MarketingTesting System ManagementCreative Variation DevelopmentAd Performance AnalysisHumorous Ad CreationUGC Script Writing

Soft Skills

Analytical SkillsCommunication SkillsProject Direction Skills

Tools & Technologies

NorthbeamAI Creative ToolsMeta PlatformsYouTubeCTVTikTokAppLovin

Industry Keywords

DTCE-commerceCreative TestingAd PerformanceAgency Management

About the role

Key responsibilities & impact

Own and prioritize Shinesty's paid creative roadmap across products, angles, formats, and hooks
Concept ads from campaign ideas to quick iPhone hook tests; write scripts and copy in Shinesty's voice
Build and manage a testing system covering hypotheses, variables, volume, and testing cadence
Analyze creative performance to identify scaling ads, fading ads, and improvement opportunities
Diagnose underperformers at the hook, body, offer, format, and landing-page-match levels
Turn winning ads into new creative variations before fatigue
Report on shipped creative, performance, learnings, and next steps using Northbeam and internal dashboards
Manage and coach in-house paid creative producers, designers, and editors
Manage agencies contributing ads, including briefs, feedback, performance reviews, budget allocation, and partner selection
Collaborate with photographers, videographers, designers, editors, and media buyers to move ideas from brief to live ad
Source and direct creators, UGC, and on-set talent
Personally concept, script, produce, and ship high-performing ads
Use AI creative tools to accelerate production and testing
Monitor paid creative trends across Meta and other channels and apply relevant learnings
Report directly to the co-founder and CMO

Requirements

What you’ll need

Typically 5+ years in paid creative strategy, growth creative, or performance marketing for a DTC or e-commerce brand, with real spend behind your work
Managing agencies and/or direct reports for at least some of that experience
Fluent in creative analytics and paid KPIs, including hook rate, hold rate, thumbstop, CTR, CPA, ROAS, MER, nCAC, incrementality, and spend as a signal
Meta-native; strong knowledge of Meta creative best practices across Feed, Reels, Stories, Advantage+, broad targeting, and winner iteration
Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a plus
Experience managing people, agencies, or both while continuing to produce strong creative work
Ability to write in Shinesty's voice and in a creator's voice for UGC scripts
Ability to concept, script, and produce paid advertising creative
Strong analytical, communication, and project direction skills
Ability to use AI creative tools aggressively
Ability to work in a hybrid schedule with the majority of days in office
Ability to make ads that are humorous while clearly communicating product benefits
No specific educational credential stated

Benefits

Comp & perks

Hybrid schedule, majority of days in office
Relocation assistance offered if you’re not already local
Laptop plus whatever other equipment you need
Access to any AI or other creative platforms that will make you better at your job
Medical, dental, and vision insurance
Flexible PTO: no accrual, take what you need
Flexible working hours: get your work done and generate results
Dog-friendly office
Discounted and occasionally free products from Shinesty.com
Work with a insanely smart, motivated, creative, and fun group of people