Shinesty

Creative Strategist

• Own and prioritize Shinesty's paid creative roadmap across products, angles, formats, and hooks
• Concept ads from campaign ideas to quick iPhone hook tests; write scripts and copy in Shinesty's voice
• Build and manage a testing system covering hypotheses, variables, volume, and testing cadence
• Analyze creative performance to identify scaling ads, fading ads, and improvement opportunities
• Diagnose underperformers at the hook, body, offer, format, and landing-page-match levels
• Turn winning ads into new creative variations before fatigue
• Report on shipped creative, performance, learnings, and next steps using Northbeam and internal dashboards
• Manage and coach in-house paid creative producers, designers, and editors
• Manage agencies contributing ads, including briefs, feedback, performance reviews, budget allocation, and partner selection
• Collaborate with photographers, videographers, designers, editors, and media buyers to move ideas from brief to live ad
• Source and direct creators, UGC, and on-set talent
• Personally concept, script, produce, and ship high-performing ads
• Use AI creative tools to accelerate production and testing
• Monitor paid creative trends across Meta and other channels and apply relevant learnings
• Report directly to the co-founder and CMO

Creative Strategist, Humor

Accounting Manager

• AP invoice entry, including matching purchase order pricing and item receipt quantities to vendor bills and coding expenses to the correct GL
• AP vendor record setup and maintenance
• AP payment processing including checks, ACH, wires, credit card payments
• AP credit card management, including maintaining receipt records and coding expenses to the correct GL
• AR customer invoicing
• AR customer inquiry assistance
• Matching order transaction to payment data
• Month close assistance, including running reports and maintaining various schedules
• Work closely with the Senior Accountant and Financial Controller
• Interact with operations and various other departments across the company

Accounting Analyst, W/A Sense of Humor

Account Executive

• Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods, and other relevant channels
• Prospect and cold-outreach to buyers and merchants; secure first meetings
• Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics
• Negotiate and close first commercial commitments covering assortment, pricing, terms, and initial order
• Build trusted, long-term relationships with buyers, merchants, planners, and allocators
• Develop understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making
• Lead recurring business reviews, line reviews, and sell-through conversations
• Present performance and opportunities to help buyers advocate for Shinesty internally
• Grow reorders, expand assortments, add new categories, and win additional doors
• Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions
• Identify underperforming stores, products, or programs and develop corrective plans
• Map buying departments and decision-makers to find new categories or buying teams
• Use account-, SKU-, and door-level data to recommend products, quantities, pricing, and promotions
• Partner with design, product, and merchandising on retailer-specific assortments
• Monitor sell-through and inventory to identify reorder opportunities and replenishment risks
• Forecast accounts by analyzing account metrics
• Keep account plans, pipelines, and next actions current in the CRM
• Achieve $1M in closed business in fiscal 2027 and build a qualified pipeline supporting projected fiscal 2028 revenue

Wholesale Key Account Sales Rep

• Find, open, and grow Shinesty's wholesale accounts
• Prospect and pursue new retail partners
• Build buyer relationships to get Shinesty products on shelves
• Expand accounts through more doors, departments, and bigger reorders
• Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods, and other relevant channels
• Prospect and cold-outreach to buyers and merchants; secure first meetings
• Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics
• Negotiate and close first commercial commitments covering assortment, pricing, terms, and initial order
• Build trusted relationships with buyers, merchants, planners, and allocators
• Develop understanding of retailers' customers, assortment strategy, calendar, and decision-making
• Lead recurring business reviews, line reviews, and sell-through conversations
• Present performance and opportunities to help buyers advocate for Shinesty internally
• Grow reorders, expand assortments, add categories, and win additional doors
• Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions
• Identify underperforming stores, products, or programs and create improvement plans
• Map buying departments and decision-makers to identify new categories or buying teams
• Use account-, SKU-, and door-level data to recommend products, quantities, pricing, and promotions
• Partner with design, product, and merchandising on retailer-specific assortments
• Monitor sell-through and inventory for reorder opportunities and replenishment risks
• Forecast accounts by analyzing account metrics
• Keep account plans, pipelines, and next actions current in the CRM
• Achieve $1M in closed business in fiscal 2027
• Build a qualified pipeline and expansion plans generating $3–4M in fiscal 2028 revenue
• Open and ramp new key accounts with account plans and business-review cadence
• Achieve net revenue retention above 130% on opened accounts
• Improve reorder rates, assortment depth, and units per door per week
• Place more than 60% of prebooks before season deadlines

Creative Strategist, Humor

Accounting Analyst, W/A Sense of Humor

Wholesale Key Account Sales Rep

Key Account Executive – Wholesale