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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in outbound sales, including prospecting, cold-calling, and closing new accounts, with a strong focus on building relationships with retail buyers. Proficient in retail math and capable of turning analysis into actionable commercial recommendations.
Highest-signal resume keywords
Outbound SalesRetail MathNegotiation SkillsRelationship BuildingAccount Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
ProspectingCold-CallingClosing New AccountsSales AnalysisCommercial Recommendations
Soft Skills
Excellent CommunicationInfluencing SkillsHigh OwnershipUrgencyFollow-Through
Tools & Technologies
CRM
Industry Keywords
Men's ApparelUnderwearSocksAccessoriesOutdoorGiftingSeasonalRetail BuyersWholesale SalesDistributor Sales
About the role
Key responsibilities & impact- Build and manage a pipeline of target retail accounts across specialty, gifting, outdoor, resort, sporting goods, and other relevant channels
- Prospect and cold-outreach to buyers and merchants; secure first meetings
- Lead initial sell-in presentations and pitch the Shinesty brand, product, and economics
- Negotiate and close first commercial commitments covering assortment, pricing, terms, and initial order
- Build trusted, long-term relationships with buyers, merchants, planners, and allocators
- Develop understanding of each retailer's customer, assortment strategy, calendar, and internal decision-making
- Lead recurring business reviews, line reviews, and sell-through conversations
- Present performance and opportunities to help buyers advocate for Shinesty internally
- Grow reorders, expand assortments, add new categories, and win additional doors
- Build annual and seasonal account plans covering revenue, assortment, doors, departments, and promotions
- Identify underperforming stores, products, or programs and develop corrective plans
- Map buying departments and decision-makers to find new categories or buying teams
- Use account-, SKU-, and door-level data to recommend products, quantities, pricing, and promotions
- Partner with design, product, and merchandising on retailer-specific assortments
- Monitor sell-through and inventory to identify reorder opportunities and replenishment risks
- Forecast accounts by analyzing account metrics
- Keep account plans, pipelines, and next actions current in the CRM
- Achieve $1M in closed business in fiscal 2027 and build a qualified pipeline supporting projected fiscal 2028 revenue
Requirements
What you’ll need- Proven track record in outbound / new-business sales — prospecting, cold-calling, and closing new accounts
- Category experience in men's apparel, underwear, socks, accessories, outdoor, gifting, or seasonal is a plus
- Comfort selling to retail buyers and asking for the business, repeatedly
- Experience owning a territory, book of business, or major account relationship, ideally in wholesale, retail, or distributor sales
- Strong retail math: sales, margin, inventory, turns, weeks of supply, units per door per week
- Proven ability to turn analysis into a clear commercial recommendation and present it to buyers or senior retail stakeholders
- Excellent communication, relationship-building, and negotiation skills; able to influence without formal authority
- High ownership, urgency, and follow-through; comfortable in an entrepreneurial company without big-company support structure
- Willingness to travel for prospecting trips, retailer meetings, line reviews, store visits, and trade shows
- Comfortable with rejection, cold outreach, and asking a buyer for the business
- Comfortable representing a bold, irreverent consumer brand
Benefits
Comp & perks- Work from home optional (please note travel is expected ~40%)
- Laptop + whatever other equipment you need
- Access to any AI platform that will make you better at your job
- Medical, dental, vision insurance
- Dog-friendly office
- Flexible PTO, no need to accrue time take as much as you’d like
- Flexible working hours, get your work done and generate results
- Discounted and free products
- Work every day with an incredibly smart, fun, and creative team
