Director, Channel & HCP Marketing

Shionogi Inc. (U.S.)

. Develop and lead the company's channel marketing strategy across emerging and non-traditional healthcare settings .

Posted 9/21/2026full-timeFlorham Park • New Jersey • United StatesLead💰 $210,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing omnichannel HCP marketing strategies within the pharmaceutical and biotechnology industries, with a strong focus on customer engagement, data-driven decision-making, and cross-functional collaboration.

Highest-signal resume keywords

Omnichannel MarketingHCP Engagement StrategiesPharmaceutical Promotional RegulationsData-Driven Audience TargetingCross-Functional Team Collaboration

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Channel Marketing StrategyCustomer Insights TranslationPerformance Measurement FrameworksIntegrated Marketing PlansCommercial Marketing ExperienceHealthcare Data AnalyticsSegmentation and TargetingBudget DevelopmentKPI EstablishmentTest-and-Learn Approaches

Soft Skills

Strategic CommunicationInfluencing Senior LeadersPresentation SkillsAnalytical ThinkingCollaboration

Tools & Technologies

Programmatic AdvertisingContent SyndicationDigital Health PlatformsVirtual Care TechnologiesCustomer Engagement Tools

Industry Keywords

Healthcare EcosystemNon-Personal PromotionEmerging Healthcare ModelsPharmaceutical IndustryBiotechnology Industry

About the role

Key responsibilities & impact

Develop and lead the company's channel marketing strategy across emerging and non-traditional healthcare settings
Identify opportunities to engage HCPs and healthcare decision-makers outside traditional physician-office environments
Develop channel-specific customer strategies based on HCP needs, behaviors, patient journeys, channel dynamics, and business priorities
Assess emerging healthcare delivery models and identify differentiated, scalable commercial capabilities
Translate market and customer insights into actionable channel strategies, engagement models, and integrated marketing plans
Establish channel-prioritization frameworks based on audience reach, customer value, engagement potential, and business impact
Lead HCP marketing strategies across traditional and non-traditional care settings
Develop differentiated HCP value propositions, messaging, content, and engagement strategies by audience and channel
Integrate channel strategies with brand marketing and customer-facing teams
Connect HCP engagement across the customer journey from awareness and education through consideration, prescribing, and ongoing engagement
Lead omnichannel HCP engagement and non-personal promotion
Develop integrated HCP engagement plans across email, websites, paid media, programmatic advertising, professional platforms, virtual engagement, content syndication, and other channels
Partner with brand, field, analytics, media, digital, IT, and agency teams to create coordinated customer experiences
Develop channel orchestration strategies complementing personal promotion
Establish test-and-learn approaches to optimize content, channel mix, frequency, sequencing, and customer engagement
Drive data-driven audience targeting, personalization, engagement, and return on investment
Translate business and brand objectives into channel and HCP engagement strategies
Partner with Marketing, Sales, Market Access, Medical Affairs, Digital, Data & Analytics, Commercial Operations, and Legal/Regulatory stakeholders
Lead external agency and partner relationships
Develop annual operating plans, budgets, KPIs, and performance measurement frameworks
Establish metrics and dashboards to evaluate channel effectiveness, customer engagement, and commercial impact
Optimize channel mix and customer engagement to improve commercial investment efficiency and effectiveness
Bring innovative approaches and external best practices to evolve channel marketing capabilities
Act as a subject-matter expert and internal thought leader
Influence senior stakeholders and drive alignment across complex, cross-functional organizations
Provide direction and performance oversight to agency partners
Build new capabilities and ways of working as the commercial model evolves

Requirements

What you’ll need

Bachelor's degree required; advanced degree in business, marketing, healthcare, life sciences, or related field preferred
10+ years of progressive experience in pharmaceutical, biotechnology, healthcare, or related industries, with significant commercial marketing experience
Experience developing and executing HCP marketing strategies within the pharmaceutical or biotechnology industry
Significant experience in omnichannel marketing and non-personal promotion (NPP), including integrated HCP engagement strategies
Experience developing strategies for non-traditional healthcare channels, such as urgent care, long-term care, telemedicine/virtual care, concierge medicine, retail healthcare, or other emerging sites of care
Strong understanding of the U.S. healthcare ecosystem and evolving models of care
Ability to translate customer insights, data, and market dynamics into differentiated commercial strategies
Experience working across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Digital, Analytics, and other cross-functional teams
Strong understanding of pharmaceutical promotional regulations and experience partnering with Legal/Regulatory/Medical functions
Ability to influence senior leaders and operate effectively in a matrixed organization
Experience managing agencies and external partners
Strong analytical, strategic, communication, and presentation skills
Track record of delivering measurable business results through innovative marketing and customer engagement strategies
Must live a commutable distance to the US Corporate Headquarters in Florham Park, NJ
Office presence required at least 3 days per week
Preferred: experience launching or supporting a pharmaceutical product in the U.S.
Preferred: experience building or transforming NPP and omnichannel capabilities
Preferred: experience developing HCP strategies across multiple sites of care
Preferred: experience with healthcare data, segmentation, targeting, customer analytics, and performance measurement
Preferred: experience with digital health, virtual care, telemedicine, or other emerging healthcare models
Preferred: experience integrating field force and non-personal promotion into a coordinated customer engagement strategy
Preferred: experience working with media, digital, technology, and/or healthcare service partners
Preferred: ability to operate successfully in a fast-paced, entrepreneurial pharmaceutical environment

Benefits

Comp & perks

Comprehensive benefits
Bonus
Long-term incentive
Applicable allowances
Additional compensation may be associated with the role
Equal opportunity employer supporting individuals with disabilities and veterans
Reasonable accommodations available for qualified individuals with disabilities and disabled veterans