Manager, CRM – Digital Marketing

Shiseido

. Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté .

Posted 11/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $94,080 - $129,360 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and digital marketing execution, focusing on customer acquisition, engagement, and retention strategies. Proficient in leveraging data insights and analytics to optimize campaigns and drive revenue growth across multiple channels.

Highest-signal resume keywords

CRM Campaign ManagementLifecycle MarketingCustomer Data Platform (CDP)Email Marketing OperationsAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMDigital MarketingCustomer SegmentationAudience TargetingPerformance OptimizationBudget ManagementKPI ReportingData Capture StrategiesCampaign ExecutionTesting Strategies

Soft Skills

Cross-Functional CollaborationCoachingLeadership

Tools & Technologies

Email Service Providers (ESPs)Marketing AutomationAnalytics Platforms

Industry Keywords

BeautyRetailConsumer ProductsOmnichannel MarketingAffiliate Programs

About the role

Key responsibilities & impact

Oversee CRM and digital marketing execution and analytics of CRM campaigns to drive acquisition, engagement, retention and revenue growth for Shiseido, NARS Cosmetics and Clé de Peau Beauté
Own the omnichannel CRM calendar and campaign execution across email, SMS, direct mail, personalization, lifecycle marketing, and retailer CRM
Plan content, brief creative, perform QA, and deliver campaigns on time to ensure a seamless customer experience
Develop customer segmentation, audience targeting, testing, and personalization strategies using Customer Data Platform and data insights
Activate customer data and CRM campaigns across key retailer channels including Amazon, Sephora, and Macy’s
Serve as primary contact for email marketing operations and partner with an external agency
Amplify SMS channel growth through targeted campaigns, testing, and performance optimization
Manage affiliate and creator programs with agency partners
Partner with an external media agency to activate and optimize lower-funnel paid Search and Social strategies
Expand the contactable customer base through data capture strategies
Prepare and analyze CRM and KPI reporting, identifying trends and opportunities
Assist with CRM budget monthly P&L accountability for CRM tools and campaign spend
Partner cross-functionally to drive CRM alignment, prioritization, and execution of customer growth initiatives
Lead, coach, and develop 1 direct report
Perform other duties and strategic initiatives as assigned

Requirements

What you’ll need

3-5 years of experience in CRM, lifecycle marketing, digital marketing, or customer engagement, preferably within beauty, retail, or consumer products
Bachelor’s degree in Marketing, Business or related field
Experience with CRM technologies, including ESPs, CDPs, marketing automation, and analytics platforms
Strong analytical skills, including budget management, forecasting, and KPI reporting
Solid cross-functional collaboration skills
Strong pulse on industry trends, competitive landscape, and innovation

Benefits

Comp & perks

Medical, Dental, & Vision Insurance
Life and Disability Insurance
Paid Time Off
Paid Volunteer Days
Paid Company Holidays
Paid Parental Leave
401K with 6% Company Match
Talent Development & Learning Programs
Internal & International Mobility
Product Discounts & Annual Gratis
Employee Led Affinity Groups
Tuition Reimbursement
Bonus program with the ability to overachieve
Comprehensive benefits program