Head of Marketing

ShopBack

. Own every aspect of marketing across Australia and New Zealand, from customer acquisition through to growth and retention.

Posted 10/2/2026full-timeSydney • AustraliaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in integrated marketing strategy, team management, and data analysis to drive user acquisition and retention. Proven ability to leverage AI tools to enhance marketing efficiency and campaign effectiveness.

Highest-signal resume keywords

Integrated Marketing StrategyTeam ManagementData AnalysisBudget ManagementAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer AcquisitionGrowth MarketingRetention MarketingCampaign Performance EvaluationCreative Marketing CampaignsECommerce MarketingB2C MarketingROI ForecastingData-Driven Decision MakingProblem Solving

Soft Skills

LeadershipInterpersonal SkillsEffective CommunicationCoachingStructured Thinking

Tools & Technologies

CRMSocial MediaDigital MarketingContent MarketingAI ToolsClaude CodeChatGPT

Industry Keywords

Marketing MixPartnershipsUser Development FunnelsHigh-Performance TeamNew Zealand Market

About the role

Key responsibilities & impact

Own every aspect of marketing across Australia and New Zealand, from customer acquisition through to growth and retention.
Work as part of the ShopBack ANZ leadership group with local teams and regional stakeholders in Singapore.
Drive the highest ROI on user acquisition, growth and retention across CRM, social media, partnerships, digital and content marketing, and influencers.
Lead demand growth and user development funnels across existing and new business initiatives in Australia and New Zealand.
Provide leadership, coaching and direction to a high-performance team.
Derive actionable insights from reports and data, present analysis, and recommend initiatives and optimisations.
Evaluate campaign performance and provide regular management reporting.
Manage sizeable marketing budgets, accurate ROI forecasting, and investment decisions.
Build AI into the marketing function to increase team output and efficiency.

Requirements

What you’ll need

At least 10 years of experience in integrated marketing strategy and in a team management role.
Experience in eCommerce, payments, B2C marketing, and scale-ups is highly valued.
An excellent track record of driving successful creative marketing campaigns, including all elements of the marketing mix.
A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
Strong data analysis skills and the ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
Commercial acumen, budget management, and reporting experience.
Exceptional leadership and team management skills to achieve outstanding results.
Strong interpersonal and effective communication skills, with an ability to build relationships and communicate effectively at all levels, internally and externally.
A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
Evidence of AI changing how a marketing team works, not only how you work personally; ability to show what you built or commissioned, who else uses it, and what it replaced.
Experience in New Zealand, or the appetite to build a real understanding of it quickly.
Demonstrated use of AI tools such as Claude Code and ChatGPT to build agentic workflows, sharpen analysis, and move 3x faster at scale as an individual and for the team.

Benefits

Comp & perks

Career growth opportunities to take on greater challenges that help you realise your ambitions.
Be part of a winning team on a journey to global scale.
Competitive compensation based on performance.
Candid, open, and collaborative culture where feedback is valued.