ShopBack

Chief Marketing Officer

• Own every aspect of marketing across Australia and New Zealand, from customer acquisition through to growth and retention.
• Work as part of the ShopBack ANZ leadership group with local teams and regional stakeholders in Singapore.
• Drive the highest ROI on user acquisition, growth and retention across CRM, social media, partnerships, digital and content marketing, and influencers.
• Lead demand growth and user development funnels across existing and new business initiatives in Australia and New Zealand.
• Provide leadership, coaching and direction to a high-performance team.
• Derive actionable insights from reports and data, present analysis, and recommend initiatives and optimisations.
• Evaluate campaign performance and provide regular management reporting.
• Manage sizeable marketing budgets, accurate ROI forecasting, and investment decisions.
• Build AI into the marketing function to increase team output and efficiency.

Head of Marketing

• Own all aspects of marketing, including customer acquisition, growth, and campaigns for Singapore and Malaysia markets for ShopBack Online business.
• Devise, implement, and be accountable for marketing strategy and execution to maximize ROI on user acquisition, growth, and retention.
• Manage marketing channels including CRM, social media, partnerships, digital and content marketing, and influencers.
• Own demand growth and user development funnels for existing and new business initiatives.
• Lead, coach, and direct a high-performance team, ensuring effective support, collaboration, and delivery against objectives.
• Derive actionable insights from reports and data, present analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report campaign performance to stakeholders, including regular management reporting.
• Manage marketing budgets, provide accurate ROI forecasting, and guide appropriate investments.
• Work closely with local teams and regional stakeholders to achieve business goals.