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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing strategy, team management, and data-driven decision-making to optimize user acquisition and retention in the eCommerce sector. Proven ability to lead high-performance teams and execute successful marketing campaigns tailored for the Singapore and Malaysia markets.
Highest-signal resume keywords
Growth Marketing StrategyTeam ManagementData AnalysisBudget ManagementCampaign Performance Evaluation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AcquisitionDigital MarketingContent MarketingSocial Media MarketingCampaign ManagementROI ForecastingCreative Marketing CampaignsB2C MarketingECommerce MarketingMarketing Mix Implementation
Soft Skills
LeadershipInterpersonal SkillsEffective CommunicationStructured ThinkingCollaboration
Tools & Technologies
CRM ToolsAI ToolsData Analysis ToolsMarketing Automation SoftwareSocial Media Platforms
Industry Keywords
Singapore MarketMalaysia MarketStart-upsDemand GrowthUser Development Funnels
About the role
Key responsibilities & impact- Own all aspects of marketing, including customer acquisition, growth, and campaigns for Singapore and Malaysia markets for ShopBack Online business.
- Devise, implement, and be accountable for marketing strategy and execution to maximize ROI on user acquisition, growth, and retention.
- Manage marketing channels including CRM, social media, partnerships, digital and content marketing, and influencers.
- Own demand growth and user development funnels for existing and new business initiatives.
- Lead, coach, and direct a high-performance team, ensuring effective support, collaboration, and delivery against objectives.
- Derive actionable insights from reports and data, present analysis, and recommend impactful initiatives and optimizations.
- Evaluate and report campaign performance to stakeholders, including regular management reporting.
- Manage marketing budgets, provide accurate ROI forecasting, and guide appropriate investments.
- Work closely with local teams and regional stakeholders to achieve business goals.
Requirements
What you’ll need- 8 - 10 years of experience in growth marketing strategy and in a team management role.
- Experience in eCommerce, B2C marketing, social media, and start-ups is highly valued.
- Excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix.
- Structured thinker able to break big, ambiguous challenges down into discrete, solvable problems.
- Strong data analysis skills using quantitative and qualitative methods to connect strategy, decisions, product iterations, and roadmap prioritisation to data.
- Commercial acumen, budget management, and reporting experience.
- Exceptional leadership and team management skills.
- Strong interpersonal and effective communication skills, with ability to build relationships and communicate at all levels internally and externally.
- Creative instinct in developing campaigns and improving processes.
- AI Builder mindset; experience using tools like Claude or Cursor to move faster and build smarter.
- Experience in marketing for Singapore and Malaysia markets.
Benefits
Comp & perks- Career growth opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on performance.
- Candid, open, and collaborative culture where feedback is valued.