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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full-funnel growth strategies for consumer apps, focusing on user acquisition, retention, and lifecycle management. Proven ability to lead teams, manage budgets, and translate performance metrics into actionable insights.
Highest-signal resume keywords
User Acquisition StrategyApp Measurement And AttributionCohort AnalysisTeam Leadership And DevelopmentConsumer Marketing Expertise
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle MarketingEvent TrackingFunnel AnalysisLTV/CAC AnalysisExperimentationOnboarding DesignIn-App MessagingPush NotificationsEmail MarketingGrowth Metrics
Soft Skills
Strategic ThinkingNarrative DevelopmentCollaborationResource AllocationTeam Building
Tools & Technologies
Mobile Lifecycle ToolingMMP (Mobile Measurement Partner)Analytics PlatformsCRM SystemsAttribution Tools
Industry Keywords
Consumer App GrowthUser EngagementRetention StrategiesProduct ValueCommunity Building
About the role
Key responsibilities & impact- Own the full-funnel Shopper growth strategy from awareness and app installs through activation, purchase, and repeat
- Set north-star metrics such as weekly active users and weekly active purchasers
- Build scalable user acquisition across paid, organic, referral, and partnership channels
- Design lifecycle systems including onboarding, push, email, in-app messaging, and win-back
- Establish app measurement and attribution foundations, including MMP, event tracking, cohort analysis, and funnel analysis
- Partner with the editorial team to distribute product narratives and organic content through paid channels
- Work with product and founders on the shopper roadmap, bringing user perspective and growth data into product decisions
- Lead and develop a team of two across growth and lifecycle, with responsibility for hiring and expanding the team
- Translate performance into clear narratives for leadership and align founders, product, and marketing
Requirements
What you’ll need- 8+ years in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app
- Experience acquiring users, not just customers
- Direct experience marketing to drive app downloads and engagement
- Experience with app measurement, attribution, and mobile lifecycle tooling
- Deep experience with efficient acquisition and retention across the full funnel
- Track record of building loyalty through product value, habit, and community rather than promotion-heavy tactics
- Experience with cohort analysis, LTV/CAC, and experimentation
- Experience owning a full shopper budget and making accountable resource-allocation decisions
- Experience managing and developing a team
- Comfortable operating with a small team, proving out a business before scaling, and building from scratch
- Experience working closely with product and engineering
- Experience growing a consumer technology product or marketplace focused on acquiring and retaining users
Benefits
Comp & perks- Equity in ShopMy; all roles receive equity
- Every employee builds and grows their own ShopMy page
- 401(k) with 3% employer contribution, fully vested
- Medical, dental, and vision benefits, including a 100% employer-paid medical option and dependent coverage
- Virtual mental health support, urgent care, and primary care visits at no cost for employees and dependents
- Flexible PTO, including birthday off
- 13 company holidays
- 14 weeks of paid parental leave
- Remote-first culture with an NYC HQ
- Workplace and wellness stipends for wellness, home office needs, and a Wellhub membership
- 100% employer-paid disability and life insurance
- Health Care FSA/HSA
- Annual company offsite
- Quarterly team co-locations