ShopMy

Growth Marketing

• Own the full-funnel Shopper growth strategy from awareness and app installs through activation, purchase, and repeat
• Set north-star metrics such as weekly active users and weekly active purchasers
• Build scalable user acquisition across paid, organic, referral, and partnership channels
• Design lifecycle systems including onboarding, push, email, in-app messaging, and win-back
• Establish app measurement and attribution foundations, including MMP, event tracking, cohort analysis, and funnel analysis
• Partner with the editorial team to distribute product narratives and organic content through paid channels
• Work with product and founders on the shopper roadmap, bringing user perspective and growth data into product decisions
• Lead and develop a team of two across growth and lifecycle, with responsibility for hiring and expanding the team
• Translate performance into clear narratives for leadership and align founders, product, and marketing

Director, Growth & Retention – Shopper