Product Marketing Lead

Shorthand

. Own Shorthand’s product story, including who it is for and how it is communicated .

Posted 10/8/2026full-timeRemote • California • United StatesSenior💰 $135,000 - $165,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on B2B SaaS, including the development of messaging frameworks, sales enablement materials, and strategic positioning. Proven ability to collaborate with cross-functional teams and communicate product value effectively through various channels.

Highest-signal resume keywords

Product MarketingB2B SaaS ExperienceSales Enablement Materials CreationStrategic PositioningCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Messaging Framework DevelopmentSales Narrative CreationObjection HandlingCompetitive PositioningKPI DevelopmentMarket Insight AnalysisProduct Launch StrategyCopywriting for Sales DecksTrial User Conversion ImprovementPricing and Packaging Decisions

Soft Skills

Outstanding Writing SkillsCollaborative ApproachProactive Self-StarterAttention to DetailIntellectual Curiosity

Tools & Technologies

ShorthandSales MaterialsLifecycle EmailsProduct PagesWebsites

Industry Keywords

Product StorySales-Led MotionEnterprise BuyersVisual StorytellingMarket Competitors

About the role

Key responsibilities & impact

Own Shorthand’s product story, including who it is for and how it is communicated
Shape positioning, segmentation, and core value propositions with company leaders
Develop understanding of buyers, users, market, and competitors and turn insights into company tools
Build messaging frameworks, use cases, and proof points supporting the sales-led motion
Work with customers to understand and communicate the value of Shorthand
Create sales narratives, objection handling, competitive positioning, decks, and one-pagers
Improve conversion of trial users into sales conversations
Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and execution coordination
Bring customer, market, and competitive insight to pricing and packaging decisions
Maintain consistent voice and messaging across websites, product pages, sales materials, lifecycle emails, and in-product touchpoints
Partner with Product and Design on feature framing, naming, and customer introductions
Feed market insight and customer feedback into product strategy and roadmap discussions
Report to the VP of Growth & Marketing and partner with the CEO, Head of Sales, and Product team
Use Shorthand to demonstrate the product through launches and enablement

Requirements

What you’ll need

A bachelor’s degree in marketing, business, journalism, communications, or a related field, or equivalent industry experience
At least 4 years in product marketing or a closely related role
Experience ideally in B2B SaaS or technology
Track record of independently driven positioning work
Experience supporting a sales-led motion with enterprise buyers
Experience creating sales enablement materials, including decks, one-pagers, and launch assets
Demonstrated success partnering with leadership and cross-functional teams, including Sales, Product, and Marketing
Outstanding writing and communication skills
Ability to write shippable copy for website headlines, product pages, launch emails, and sales decks
Ability to balance strategic thinking with hands-on execution
Passion for visual storytelling and communicating product value on the web
Links to at least two pieces of created work
Exceptional attention to detail
Collaborative approach
Proactive, resourceful self-starter
Ability to thrive in a fast-paced and demanding environment
High level of intellectual curiosity
Intrinsic motivation
Successful candidate must undergo a reference and criminal background check

Benefits

Comp & perks

Fully remote working
Flexible hours
Allowance for a co-working space
True autonomy and freedom to grow the role
Home office setup allowance
Laptop and peripherals
Employee Option Plan for all team members
Health and Wellness fund
Coaching and counseling services
Paid parental leave
401(k) plan
100% employer-paid healthcare premiums for US-based team members
Annual learning allowance for professional development