Shorthand

Product Marketing

• Own Shorthand’s product story, including who it is for and how it is communicated
• Shape positioning, segmentation, and core value propositions with company leaders
• Develop understanding of buyers, users, market, and competitors and turn insights into company tools
• Build messaging frameworks, use cases, and proof points supporting the sales-led motion
• Work with customers to understand and communicate the value of Shorthand
• Create sales narratives, objection handling, competitive positioning, decks, and one-pagers
• Improve conversion of trial users into sales conversations
• Lead product and feature launches end-to-end, including strategy, KPIs, narrative, and execution coordination
• Bring customer, market, and competitive insight to pricing and packaging decisions
• Maintain consistent voice and messaging across websites, product pages, sales materials, lifecycle emails, and in-product touchpoints
• Partner with Product and Design on feature framing, naming, and customer introductions
• Feed market insight and customer feedback into product strategy and roadmap discussions
• Report to the VP of Growth & Marketing and partner with the CEO, Head of Sales, and Product team
• Use Shorthand to demonstrate the product through launches and enablement

Explore Product Marketing Lead at Shorthand. Review requirements and application details.