Senior Client Partner, B2C

SHRM

. Develop and execute strategies to generate advertising, sponsorship, and partnership revenue from B2C brands and global advertising agencies .

Posted 9/17/2026full-timeRemote • Virginia • United StatesSenior💰 $98,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advertising and sponsorship strategies, with a strong focus on building partnerships and generating revenue from B2C brands and global advertising agencies. Proven ability to leverage market insights and audience intelligence to create tailored marketing solutions and secure high-value partnerships.

Highest-signal resume keywords

B2C Advertising StrategyIntegrated Marketing SolutionsNegotiation and Relationship ManagementMarket Research and Audience InsightsPartnership Development and Sales

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media SalesAdvertising PartnershipsBrand PartnershipsSponsorship SalesDigital MediaBranded ContentExperiential MarketingPerformance MarketingConsultative SellingStrategic Storytelling

Soft Skills

CollaborationCommunicationExecutive PresenceEntrepreneurial MindsetInfluencing Skills

Tools & Technologies

Artificial Intelligence ToolsMarket Intelligence SoftwarePerformance Metrics Analysis

Industry Keywords

Consumer BrandsGlobal Advertising AgenciesAgency StructuresMedia Planning and BuyingAdvertising Budget Cycles

About the role

Key responsibilities & impact

Develop and execute strategies to generate advertising, sponsorship, and partnership revenue from B2C brands and global advertising agencies
Build and expand a pipeline of new business across priority consumer categories
Own the full sales lifecycle from prospecting through needs assessment, solution development, proposal, negotiation, contracting, renewal, and expansion
Develop integrated, multi-platform marketing programs using digital media, newsletters, podcasts, video, branded content, research, and thought leadership
Achieve or exceed revenue goals and build short- and long-term partnership opportunities
Pursue and secure high-value, multi-year partnerships
Develop innovative sponsorship and advertising solutions connecting brands with SHRM’s audience
Translate client objectives into customized partnership strategies
Collaborate with marketing, content, events, research, digital, product, finance, legal, and other internal teams
Identify first-to-market concepts and emerging partnership models
Use audience intelligence, market research, performance data, and industry insights to demonstrate client value
Expand successful partnerships across platforms, audiences, programs, and contract periods
Develop and maintain senior-level relationships with CMOs, brand marketers, media executives, agency leaders, and other decision-makers
Represent SHRM in client meetings, agency presentations, industry events, conferences, and external forums
Help define and execute SHRM’s B2C advertising and sponsorship go-to-market strategy
Assess market trends, advertiser priorities, competitive activity, and emerging media opportunities
Provide market intelligence and client feedback to inform advertising products and sponsorship offerings
Identify opportunities to monetize SHRM’s audience of senior business leaders, executives, entrepreneurs, small business owners, and high-income households
Serve as a subject-matter resource on consumer advertising trends, agency dynamics, sponsorship models, and emerging media opportunities

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Media, or a related field, or an equivalent combination of education and relevant professional experience
10 or more years of progressively responsible experience in media sales, advertising partnerships, integrated marketing, brand partnerships, sponsorship sales, or a related revenue-generating field
Demonstrated success developing and closing significant advertising and sponsorship partnerships, including seven-figure revenue opportunities
Proven experience selling integrated marketing and advertising solutions to major consumer brands and global advertising agencies
Established relationships with senior marketing executives, brand leaders, and agency decision-makers
Experience working with major agency holding companies and leading independent agencies
Experience securing brand and performance marketing budgets across consumer sectors
Exceptional consultative selling, business development, negotiation, and relationship-management capabilities
Ability to develop and communicate strategic partnership concepts tailored to sophisticated brands and agencies
Strong executive presence and ability to influence senior leaders
Entrepreneurial mindset and ability to build new revenue opportunities
Strong strategic storytelling and presentation skills
Advanced understanding of digital media, video, branded content, podcasts, newsletters, experiential marketing, sponsorships, and emerging advertising channels
Strong commercial acumen and ability to structure, negotiate, and close complex partnerships
Ability to use data, audience insights, and performance metrics to support recommendations
Ability to navigate complex organizations and coordinate stakeholders through lengthy sales cycles
Understanding of agency structures, media planning and buying, brand marketing strategies, and advertising budget cycles
Ability to operate independently and deliver results in a fast-paced environment
Strong collaboration and communication skills
Ability to effectively leverage artificial intelligence (AI) tools and technologies
Ability to perform essential job functions with or without reasonable accommodation
Ability to lift and carry up to 30 pounds as needed

Benefits

Comp & perks

Professional growth and development
Health insurance
Dental insurance
Vision insurance
Well-being benefits
Health savings account
Flexible spending account
Retirement benefits
Open leave
Fully remote work arrangement
Commission