SHRM

Director

• Build exceptional client relationships and develop sales within large enterprise organizations
• Connect leadership programs with organizational strategy using multiple delivery modalities
• Understand client needs and goals and craft tailored solutions
• Prospect strategically to build a robust book of business
• Reinitiate past client relationships
• Conduct deep discovery conversations
• Apply solutions strategically to client needs
• Collect customer and market feedback and track competitive offerings
• Drive individual and team sales results
• Collaborate with consultants, fellow DSAs, Account Executives, and business leaders to formulate client solutions

Director, Strategic Accounts – DSA Linkage

Client Partner

• Develop and execute strategies to generate advertising, sponsorship, and partnership revenue from B2C brands and global advertising agencies
• Build and expand a pipeline of new business across priority consumer categories
• Own the full sales lifecycle from prospecting through needs assessment, solution development, proposal, negotiation, contracting, renewal, and expansion
• Develop integrated, multi-platform marketing programs using digital media, newsletters, podcasts, video, branded content, research, and thought leadership
• Achieve or exceed revenue goals and build short- and long-term partnership opportunities
• Pursue and secure high-value, multi-year partnerships
• Develop innovative sponsorship and advertising solutions connecting brands with SHRM’s audience
• Translate client objectives into customized partnership strategies
• Collaborate with marketing, content, events, research, digital, product, finance, legal, and other internal teams
• Identify first-to-market concepts and emerging partnership models
• Use audience intelligence, market research, performance data, and industry insights to demonstrate client value
• Expand successful partnerships across platforms, audiences, programs, and contract periods
• Develop and maintain senior-level relationships with CMOs, brand marketers, media executives, agency leaders, and other decision-makers
• Represent SHRM in client meetings, agency presentations, industry events, conferences, and external forums
• Help define and execute SHRM’s B2C advertising and sponsorship go-to-market strategy
• Assess market trends, advertiser priorities, competitive activity, and emerging media opportunities
• Provide market intelligence and client feedback to inform advertising products and sponsorship offerings
• Identify opportunities to monetize SHRM’s audience of senior business leaders, executives, entrepreneurs, small business owners, and high-income households
• Serve as a subject-matter resource on consumer advertising trends, agency dynamics, sponsorship models, and emerging media opportunities

Director, Strategic Accounts – DSA Linkage

Senior Client Partner, B2C