Senior Paid Acquisition Manager – Google Ads, Meta, Bing, ChatGPT Ads

Shyfter.co

. Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads, ChatGPT Ads and new channels .

Posted 11/6/2026full-timeBrussels • BelgiumSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates advanced expertise in paid acquisition strategies across multiple platforms, including Google Ads and Meta Ads, with a strong analytical mindset for optimizing campaign performance and tracking metrics. Proficient in managing budgets and improving conversion rates through collaboration with marketing and web teams.

Highest-signal resume keywords

Google Ads ExpertiseMeta Ads ExpertiseMicrosoft Ads ExperienceFluent FrenchB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Acquisition StrategyCampaign ManagementBudget AllocationA/B TestingConversion Rate OptimizationData AnalysisEnd-to-End TrackingPerformance Max CampaignsCompetitor AnalysisReporting

Soft Skills

Analytical MindsetAutonomyRigourResults Mindset

Tools & Technologies

Google Tag ManagerGoogle Analytics 4HubSpotAI Tools

Industry Keywords

B2BSaaSBelgian MarketFrench MarketSales CycleDemo CallsCustomer Acquisition CostReturn on Ad Spend

About the role

Key responsibilities & impact

Define and run the paid acquisition strategy across Google Ads, Meta, Microsoft Ads, ChatGPT Ads and new channels
Take over campaigns from external agencies and build a fully in-house setup, including accounts, structure, processes and reporting
Manage and continuously reallocate budgets by channel and market based on performance
Build, structure and optimise search, Performance Max, competitor, retargeting and social campaigns
Write and test ads and creatives with the marketing team for each market
Improve landing pages and conversion rates with the web team through A/B tests, forms and messaging
Ensure end-to-end tracking using GTM, GA4, offline conversions and HubSpot integration
Track cost per demo, demo-to-customer rate, CAC and return on ad spend by channel
Share weekly reporting with management and the sales team
Monitor competitors, new ad formats and changes in search through AI assistants
Own qualified demo volume, cost per demo and paid acquisition contribution to new customers

Requirements

What you’ll need

At least 5 years of hands-on paid acquisition experience, with direct responsibility for significant budgets
Advanced expertise in Google Ads and Meta Ads
Real experience with Microsoft Ads
Experience in B2B, ideally SaaS, with a sales cycle through a demo or sales call
Experience with the Belgian and French markets
Fluent French and very good Dutch
Professional working proficiency in English
Strong analytical mindset; comfortable with GA4, GTM, data exports and spreadsheets
Experience with HubSpot or a similar CRM to connect campaigns to revenue
Experience building or running paid acquisition in-house, not only from the agency side
Autonomy, rigour and a results mindset
Experience at a B2B SaaS scale-up or early tests with ads in AI tools is a plus

Benefits

Comp & perks

26 days of annual leave
Performance-based bonus
Professional equipment and access to the tools you need
Hybrid work from the office on Avenue Louise in Brussels
Close collaboration with management, sales and marketing
Permanent, full-time position in a fast-growing Belgian SaaS company