Global Marketing Manager – Infectious Disease, Atellica Assays

Siemens Healthineers

. Develop the global strategy for assigned Atellica Infectious Disease assays from opportunity assessment and product definition through launch, growth, and lifecycle management .

Posted 10/8/2026full-timeRemote • United StatesMid-LevelSenior💰 $137,910 - $189,629 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing global strategies for Infectious Disease assays, including market assessment, product definition, and lifecycle management. Proven ability to translate customer insights into actionable product requirements and effective commercial tools.

Highest-signal resume keywords

In-Vitro Diagnostics (IVD) ExperienceProduct ManagementMarket Assessment DevelopmentGlobal Marketing ExperienceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Portfolio StrategyProduct DevelopmentLaunch PlanningMarket AnalysisPricing RecommendationsCustomer Value Proposition DevelopmentBusiness Case DevelopmentProduct ForecastingInfectious Disease AssaysImmunoassay

Soft Skills

Stakeholder InfluenceCollaborationCommunication

Certifications & Qualifications

MBAAdvanced Degree in Business or Life Sciences

Industry Keywords

Laboratory MedicineDiagnosticsMarket TrendsCustomer FeedbackControlled TechnologyUS Export Control Law

About the role

Key responsibilities & impact

Develop the global strategy for assigned Atellica Infectious Disease assays from opportunity assessment and product definition through launch, growth, and lifecycle management
Assess market potential, customer needs, competitive dynamics, and portfolio performance to recommend priorities, investments, and product enhancements
Build understanding of Infectious Disease testing needs across laboratories, health systems, and relevant stakeholders
Gather voice-of-customer and regional insights, identify unmet needs, and translate them into product requirements, market opportunities, and differentiated value propositions
Partner with R&D, Medical Affairs, Regulatory, Quality, and regional teams on product requirements, evidence needs, claims, and launch plans
Represent the market and customer perspective at development and portfolio decision points and help resolve trade-offs affecting customer value and commercial success
Lead global positioning, messaging, launch planning, and readiness for assigned assays
Develop customer-facing content, sales tools, training, and campaign strategies for regional adaptation
Coordinate across assays, analyzers, automation, and informatics to present an integrated customer offering
Monitor competitor portfolios, testing practices, and market trends
Develop competitive selling guidance and support pricing and value discussions
Track launch performance, adoption, and customer feedback to refine plans and identify growth opportunities

Requirements

What you’ll need

5+ years of progressive marketing, product management, or commercial experience in in-vitro diagnostics (IVD), laboratory medicine, or a closely related diagnostics space
Experience contributing to portfolio strategy, product development, global or regional launches, and post-launch growth
Ability to turn complex clinical and technical information into clear customer value propositions and effective commercial tools
Demonstrated success leading work across functions and influencing stakeholders without direct authority
Experience with infectious disease assays, immunoassay, or core laboratory diagnostics (preferred)
Experience developing market assessments, business cases, pricing recommendations, or product forecasts (preferred)
Global or international marketing experience, including collaboration with regional commercial teams (preferred)
MBA or advanced degree in business, life sciences, or related discipline (preferred)
Ability to work with controlled technology in accordance with US export control law

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
401(k) retirement plan
life insurance
long-term and short-term disability insurance
paid parking/public transportation
paid time off
paid sick and safe time
Remote work
Travel up to 10%