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Siemens Healthineers

Senior Marketing Manager – Healthcare Informatics

Siemens Healthineers

. Lead, develop and execute U.S.

Posted 10/22/2026full-timeTarrytown • New York • United StatesSenior💰 $145,510 - $200,079 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies for diagnostics informatics products, with a strong focus on customer engagement and market analysis. Proficient in product marketing, digital campaigns, and compliance with regulatory requirements.

Highest-signal resume keywords
Go-To-Market StrategyProduct MarketingMarket AnalysisDigital MarketingCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategyProduct LaunchMarket AnalysisCustomer EngagementSales Enablement ToolsLaboratory WorkflowsHealthcare ITClinical InformaticsAutomationMiddleware
Soft Skills
Excellent CommunicationPresentation SkillsProblem SolvingGrowth MindsetStorytelling
Tools & Technologies
CRMMarketing Automation ToolsAnalytics ToolsDigital Campaigns
Certifications & Qualifications
Bachelor's Degree in MarketingMBA Preferred
Industry Keywords
DiagnosticsHealthcare TechnologyMedical DevicesInformaticsFDA Regulations

About the role

Key responsibilities & impact
  • Lead, develop and execute U.S. go-to-market strategies for diagnostics informatics products
  • Develop strategic marketing plans that meet revenue objectives
  • Create differentiated positioning and messaging based on customer needs, market trends, competitive insights, and sales engagement
  • Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption
  • Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content
  • Maintain and update sales enablement tools
  • Develop and deliver training for specialist sales teams
  • Lead interactions with the Informatics Sales Specialists community to maximize knowledge and shape business performance
  • Support product launches, industry conferences, webinars, customer events, onsite customer sites, Tarrytown NY HQ customer visits, and selected Mobile Labs events
  • Cultivate and develop customer reference sites for the informatics portfolio
  • Monitor business performance, market dynamics, and customer feedback to optimize marketing programs
  • Collaborate with global and regional stakeholders to ensure marketing alignment and execution
  • Influence global product decisions as the voice of U.S. customers
  • Develop and present to internal and external stakeholders in 1:1 and group settings
  • Comply with U.S. FDA regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments
  • Travel up to 40% of the time
  • Perform other related duties and responsibilities as assigned

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field
  • MBA preferred
  • 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics
  • Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics
  • Proven experience with product marketing, product launches, and go-to-market strategy
  • Excellent communication, presentation, and storytelling skills
  • Ability to translate technical concepts into customer-focused value propositions
  • Ability to solve problems internal and external issues with a growth mindset and disposition to change management
  • Experience conducting market analysis and competitive intelligence
  • Strong project management and cross-functional leadership capabilities
  • Proficiency with digital marketing, CRM, analytics, and marketing automation tools
  • Results-oriented with strong commercial acumen and customer focus
  • Ability to work with controlled technology in accordance with US export control law

Benefits

Comp & perks
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) retirement plan
  • Life insurance
  • Long-term and short-term disability insurance
  • Paid parking/public transportation
  • Paid time off
  • Paid sick and safe time