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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and performance analysis, with a strong focus on writing impactful blog posts, launch announcements, and social media content. Proficient in utilizing AI tools for research, drafting, and distribution while ensuring high-quality, engaging content.
Highest-signal resume keywords
Content Strategy DevelopmentPerformance AnalysisPublished Writing ExperienceAI Utilization in Content CreationECommerce Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content WritingBlog Post CreationSocial Media Content DevelopmentVideo Script WritingContent Performance Measurement
Soft Skills
CollaborationTrend AnalysisAdaptability
Tools & Technologies
AI Tools for Content CreationSocial Media Platforms
Industry Keywords
ECommerceConsumer BrandsMarketing AutomationCustomer Experience
About the role
Key responsibilities & impact- Own all content published under the Siena name
- Set the strategy and write content for founder-led LinkedIn and company social accounts
- Own performance of founder-led and company social content
- Ship product launches with announcements, blog posts, social sequences, and founder posts
- Collaborate with the Creative Director to align written and visual launch assets
- Write scripts for product and marketing videos
- Study trends and top-performing posts and turn findings into actionable points of view
- Analyze content performance, double down on effective work, and stop ineffective work
- Use AI across research, drafting, analysis, and distribution to increase speed
- Work across multiple product launches over the next two quarters
Requirements
What you’ll need- Published writing across blog posts, launch announcements, social, and video scripts
- Experience shipping content as the only writer at a company or brand, without a content team or copywriters
- Experience in eCommerce or marketing to consumer brands
- Professional writing experience predating current AI tools
- Ability to demonstrate writing that changed audience or business behavior
- Experience using AI throughout research, drafting, analysis, and distribution without producing AI-sounding work
- Ability to measure content performance and change course based on evidence
- Experience running founder-led or executive content and demonstrating results
- CX experience in eCommerce, marketing AI, automation, or customer experience products is a bonus, not required
Benefits
Comp & perks- Great salary plus equity or stock grants
- Learning budget
- Premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable)
- Quarterly budget for new tools
- Globally distributed, async-first work environment
- Autonomy and real ownership
- AI-fluency and production AI exposure