Growth Developer, CRO, DTC Wellness Brand

Sierra

. Ship landing pages for paid traffic from Meta, Google, and influencers, matched to campaign intent, creative, and audience .

Posted 10/1/2026full-timeRemote • BrazilMid-LevelSenior💰 $50,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Shopify theme development using Liquid, HTML, CSS, and JavaScript, with a strong focus on conversion rate optimization (CRO) through A/B testing and data analysis. Proficient in utilizing AI tools for code development and content production while maintaining high standards for tracking and performance metrics.

Highest-signal resume keywords

Shopify Theme DevelopmentConversion Rate Optimization (CRO)A/B TestingGoogle Tag Manager (GTM)AI Development Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

LiquidHTMLCSSJavaScriptA/B TestingCRO MethodologyTracking KnowledgeTechnical SEOJSON-LD SchemaSubscription Platforms

Soft Skills

Independent WorkProactive Problem SolvingCollaboration

Tools & Technologies

Google Analytics 4 (GA4)Meta PixelRebuyKlaviyoStayAIClaude CodeCursorV0

Industry Keywords

HealthWellnessSupplement DTCFigmaGSAPFramer MotionRiveLottie

About the role

Key responsibilities & impact

Ship landing pages for paid traffic from Meta, Google, and influencers, matched to campaign intent, creative, and audience
Build and iterate mobile-first product detail pages with variant logic, subscription upsells, bundles, reviews, and trust elements
Convert AI-generated HTML and Figma files into reusable Liquid sections and blocks
Run a structured CRO testing program covering hypotheses, builds, testing, analysis, and iteration
Run and interpret A/B tests in Shoplift
Optimize cart and upsell flows in Rebuy
Report conversion rate, AOV, subscription rate, and revenue impact
Own tracking with GTM, GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar
Improve Core Web Vitals and page speed
Maintain JSON-LD schema, canonicals, and sitemap health
Maintain a clean, fast Liquid theme as StayAI, Klaviyo, Rebuy, quizzes, and other features are added
Use AI development tools such as Claude Code, Cursor, and v0 to ship faster and review code before launch
Build AI workflows for content and static ad production
Work directly with the Founder & CEO and Head of Growth
Own the storefront independently, propose experiments, and challenge ideas that are unlikely to convert

Requirements

What you’ll need

Hands-on Shopify theme development using Liquid, HTML, CSS, and JavaScript, with live pages personally built
Proven CRO experience, including running A/B tests and providing before-and-after results and methodology
Ability to take a design and quickly ship a working, tracked landing-page section
Tracking knowledge across GTM (client- and server-side), GA4, Meta CAPI, Consent Mode, and UTMs
Experience with subscription platforms such as Recharge, StayAI, or similar, and Klaviyo
Ability to build with AI tools and review and refine AI-generated code
Fluent English at C1 level or higher
Willingness to build independently without direct reports
Full-time and exclusive availability; no side clients, freelance work, own stores, or active side ventures
Must be based in Brazil
Must overlap with US business hours, ET to PT
Preferred: experience in health, wellness, or supplement DTC
Preferred: ability to propose layouts and wireframes in Figma
Preferred: experience with GSAP, Framer Motion, Rive, or Lottie
Preferred: experience producing AI-generated content and static ads at scale
Preferred: technical SEO experience with schema.org and structured data for AI search

Benefits

Comp & perks

Monthly health and wellness stipend
Paid take-home work sample
Full-time, exclusive employment
Remote work from Brazil
40-hour workweek
Direct collaboration with the Founder & CEO and Head of Growth