Sierra

Conversion Rate Optimizer

• Ship landing pages for paid traffic from Meta, Google, and influencers, matched to campaign intent, creative, and audience
• Build and iterate mobile-first product detail pages with variant logic, subscription upsells, bundles, reviews, and trust elements
• Convert AI-generated HTML and Figma files into reusable Liquid sections and blocks
• Run a structured CRO testing program covering hypotheses, builds, testing, analysis, and iteration
• Run and interpret A/B tests in Shoplift
• Optimize cart and upsell flows in Rebuy
• Report conversion rate, AOV, subscription rate, and revenue impact
• Own tracking with GTM, GA4, Meta Pixel and CAPI, Consent Mode, UTMs, and Elevar
• Improve Core Web Vitals and page speed
• Maintain JSON-LD schema, canonicals, and sitemap health
• Maintain a clean, fast Liquid theme as StayAI, Klaviyo, Rebuy, quizzes, and other features are added
• Use AI development tools such as Claude Code, Cursor, and v0 to ship faster and review code before launch
• Build AI workflows for content and static ad production
• Work directly with the Founder & CEO and Head of Growth
• Own the storefront independently, propose experiments, and challenge ideas that are unlikely to convert

Growth Developer, CRO, DTC Wellness Brand

Backend Engineer

• Lead engineering on AI products delivering production-ready generative AI features
• Architect the technology stack and write clean code
• Integrate LLM APIs
• Own features end-to-end, from prototype through reliable client-ready products
• Design and ship customer-facing AI experiences for client projects
• Build agent orchestration, tool use, interfaces, and backend systems
• Improve internal AI tooling and delivery practices
• Help grow the team and interview future candidates
• Mentor other engineers
• Collaborate with teammates to turn ideas into dependable products

Backend Engineer – AI Integrations

Vice President

• Recruit, develop, and lead account executives serving strategic federal, state, or local government accounts
• Set expectations, coach performance, and build a culture of customer obsession, accountability, and consistent execution
• Develop territory coverage, account priorities, pipeline goals, and revenue plans
• Allocate resources, maintain forecasts, and drive achievement of revenue targets
• Build executive relationships with agency leaders and translate mission priorities into AI agent opportunities
• Serve as executive sponsor for strategic accounts
• Coach complex government sales cycles from discovery through contract award
• Mobilize cross-functional support for solution development, business cases, security and legal reviews, pricing, proposals, negotiation, and close
• Develop capture plans and navigate funding, fiscal-year timing, competitive dynamics, and procurement pathways
• Build relationships with prime contractors, systems integrators, resellers, distributors, small-business partners, and technology providers
• Lead partner alignment, deal registration, workshare, and joint go-to-market plans
• Make bid/no-bid recommendations and coordinate compliant, differentiated procurement responses
• Support customer success through deployment, expansion, escalations, and sales-to-delivery handoffs
• Build repeatable public sector go-to-market processes, hiring plans, capture processes, partner strategy, contract-vehicle priorities, and sales playbooks
• Embed AI into account research, outreach, call synthesis, opportunity planning, proposals, and forecasting

Area Vice President, Public Sector

AI Engineer

• Audit the existing architecture and codebase, defining what stays, what gets rebuilt, and how everything fits together
• Turn the current Cloudflare and Supabase-based system into a maintained, documented codebase with clear standards and guidelines
• Design data pipelines ingesting Klaviyo, Postscript, and Attentive data into Supabase, including modeling, storage, syncing, and querying beyond platform API limitations
• Build and maintain scalable engineering foundations
• Design and ship agents and AI skills for account diagnostics, reporting, QA, go-to-market, and internal operations
• Make internal AI tooling reliable and consistent for team-wide use
• Define quality boundaries so the team achieves consistent results
• Evolve prototype products into dependable, scalable client products
• Own integrations with email and SMS platforms and future integrations
• Establish development workflows with the founder and ensure changes enter the maintained codebase
• Advise the founder on product feasibility, effort, and risk
• Engage directly with clients to understand problems, adjust products, and ship solutions
• Set engineering standards and practices for future hires
• Lay the groundwork for the engineering function to grow beyond one person

Growth Developer, CRO, DTC Wellness Brand

Backend Engineer – AI Integrations

Area Vice President, Public Sector

Lead AI Engineer