Events Marketing Manager

Sift

. Own the annual event calendar, budget, and return on investment .

Posted 10/7/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $125,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event management, including ownership of budgets and calendars, while effectively measuring and scaling event success. Proficient in producing engaging content for social media and fostering community relationships within the hard tech and defense tech sectors.

Highest-signal resume keywords

Event ManagementContent ProductionTwitter EngagementBudget OwnershipCommunity Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Field MarketingGrowth MarketingEvent PlanningAttribution MeasurementVideo ProductionPhotographyCRM SystemsMarketing AutomationLead CaptureContract Management

Soft Skills

CollaborationCommunicationNetworkingCreativityProblem-Solving

Industry Keywords

Hard TechDefense TechRoboticsAutonomyEmployer BrandingSan Francisco CommunityNDA-Constrained EnvironmentsCo-MarketingExperiential MarketingEvent Scoring Framework

About the role

Key responsibilities & impact

Own the annual event calendar, budget, and return on investment
Run the internal event scoring framework and evaluate booths, walks, and passes
Build and run owned events including dinners, roundtables, and hosted formats
Establish a recurring San Francisco community program from the SF office
Produce clips, photos, and Twitter posts from every hosted or attended event
Grow Sift’s Twitter presence and encourage team participation
Partner with RevOps to improve attribution for booths, dinners, and sponsorships
Build a systematic booth execution process with assets, shipping and staffing runbooks, collateral, lead capture, and 48-hour follow-up
Develop employer-brand programs including Working at Sift and Why I Joined
Make engineers central to employer-brand content
Own speaking submissions and sponsorships in coordination with communications
Measure each program, discontinue low-converting activities, and scale effective ones
Carry event-sourced pipeline and talent contribution targets with the Head of Sales and Head of Talent

Requirements

What you’ll need

4+ years in field marketing, growth, events, brand, or community, with ownership of a calendar, budget, and measurable result
Experience at a company during a period when it became a desirable place to work, with a clear account of personal ownership
Demonstrated ability to turn in-person events into online content and engagement
Presence on or fluency with Twitter, especially hard tech and defense tech communities
Track record of running hosted formats that attract invite demand
Real Bay Area network in hard tech, defense tech, robotics, or autonomy
Experience balancing event quality with measurable attribution and funnel results
Production experience directing video, photography, and editorial content quickly
Operational experience with contracts, deposits, shipping deadlines, badge scanners, and vendor invoices
Comfort with CRM and marketing automation systems, building invite lists, and running campaigns
Willingness to travel roughly one show per month in season, regularly to LA, and periodically to DC
U.S. Person required: U.S. citizen, lawful permanent resident, or protected individual such as an asylee or refugee, in compliance with ITAR/EAR regulations
Bonus: Experience in NDA-constrained environments
Bonus: Experience opening a new market or city
Bonus: Existing relationships with San Francisco venue, production, and experiential vendors
Bonus: Experience with partner and co-marketing motions, shared booths, and co-hosted events
Able to work from the San Francisco office Monday through Thursday, four days per week, or willing to commute or relocate

Benefits

Comp & perks

Equity
Benefits
Company-wide gatherings for a full week every three months