Conversion Rate Optimisation Specialist

SiGMA World

. Own the conversion performance of SiGMA Group’s websites, focusing on event ticketing and SiGMA Shop .

Posted 10/5/2026full-timeRemote • SerbiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimization (CRO) with a focus on user journey mapping, A/B testing, and data-driven decision-making to enhance e-commerce performance. Proficient in utilizing tools like GA4 and Google Tag Manager to analyze and optimize conversion funnels across various platforms.

Highest-signal resume keywords

CRO Strategy DevelopmentA/B Testing Tools (VWO, Optimizely, AB Tasty)GA4 and Google Tag Manager ExpertiseUser Journey Mapping and Funnel AnalysisE-commerce Optimization Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion Rate OptimizationUser Journey MappingFunnel AnalysisA/B TestingBehavioural PsychologyCheckout OptimizationE-commerce Systems (Shopify, WooCommerce)Data AnalysisExperimentation FrameworksPayment Flow Optimization

Soft Skills

Organizational SkillsCommercial MindsetEvidence-Driven Decision MakingPragmatic ApproachAbility to Manage Multiple Brands

Tools & Technologies

GA4Google Tag ManagerHotjarMicrosoft ClarityVWOOptimizelyAB TastyHubSpot

Industry Keywords

E-commerceEvent TicketingIGamingTravelHigh-Volume E-commerceInternational JourneysPayment MethodsConversion Metrics (CVR, AOV, RPV, CAC, ROAS, LTV)

About the role

Key responsibilities & impact

Own the conversion performance of SiGMA Group’s websites, focusing on event ticketing and SiGMA Shop
Map and own end-to-end user journeys from traffic through post-purchase
Design journey strategies by audience, market, device and traffic source
Apply behavioural psychology to improve conversion journeys
Identify funnel drop-offs, friction and bottlenecks using GA4, heatmaps, session recordings and user feedback
Segment performance by device, source, campaign, geography and customer type
Own the CRO roadmap and testing backlog
Build hypotheses, write experiment briefs and define success metrics
Run and analyse A/B and multivariate tests
Optimise checkout steps, mobile checkout, payment methods and payment success rates
Grow average order value through upgrades, packages, bundles, add-ons, upsells and cross-sells
Validate GA4, GTM and HubSpot tracking for key journey events
Report weekly on conversion, revenue, abandonment and test results
Quantify incremental revenue from the CRO programme
Partner with Paid Media, Social, Content, Product, UX/UI and Engineering
Translate findings into requirements and review new journeys before build
Support evaluation of ticketing, e-commerce, payment and testing platforms
Audit ticketing journeys, establish baselines, identify revenue leaks, deliver a prioritised roadmap and launch initial experiments within the first 30 days

Requirements

What you’ll need

4+ years in CRO, growth or e-commerce optimisation, with a proven record of increasing website revenue
Expertise in user journey mapping, funnel analysis, conversion strategy and tactics
Strong grasp of behavioural psychology and persuasion principles applied to web design and copy
Hands-on experience with A/B testing tools such as VWO, Optimizely, AB Tasty or similar
Experience with experimentation frameworks
Advanced GA4 and Google Tag Manager skills
Experience with heatmap and session-recording tools such as Hotjar or Microsoft Clarity
Strong understanding of CVR, AOV, RPV, CAC, ROAS, LTV and checkout abandonment
Experience with Shopify, WooCommerce, ticketing platforms or comparable commerce systems
Experience optimising checkout and payment flows, including mobile
Technical comfort working with developers on tracking, integrations and payment gateways
Commercially minded, evidence-driven and pragmatic
Organised and able to manage multiple brands, events and deadlines
Experience in event ticketing, conferences, iGaming, travel or high-volume e-commerce is a strong advantage
Experience with international journeys across markets, currencies and payment methods is a strong advantage
Fluent in English (C1 or higher); additional languages are an asset

Benefits

Comp & perks

Free iGaming Academy access
Professional courses and training
Travel perks, including attending major gaming events and visiting international offices
Performance rewards and career progression opportunities through annual reviews and bi-yearly performance check-ins
International exposure and opportunities to build relationships with industry leaders
Remote work arrangement