CRM & Email Marketing Specialist

SiGMA World

. Plan, build, test and send all company emails in HubSpot .

Posted 9/28/2026full-timeBalzan • MaltaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing and CRM management, with a strong focus on campaign performance, compliance, and audience segmentation. Proficient in utilizing HubSpot for building and optimizing lead generation and nurture campaigns.

Highest-signal resume keywords

HubSpot CRM ManagementEmail Marketing Campaign DevelopmentA/B Testing and OptimizationGDPR and CAN-SPAM ComplianceLead Generation and Nurture Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign Performance TrackingList ManagementSegmentationWorkflowsLead CaptureHTML/CSSReporting and AttributionData Quality ManagementAutomated Touchpoints

Soft Skills

Attention to DetailCollaborationWritten CommunicationProject Management

Tools & Technologies

HubSpotCRM PlatformsEmail Automation ToolsCampaign Performance Dashboards

Industry Keywords

MedTechHealthTechB2B MarketingEmail DeliverabilityData Protection Compliance

About the role

Key responsibilities & impact

Plan, build, test and send all company emails in HubSpot
Develop and maintain a shared email calendar aligned with event timelines and business goals
Set campaign goals and track opens, clicks, lead capture, conversions and revenue
Build lead-capture and nurture journeys from first interest through ticket purchase
Connect landing pages, forms and lead magnets to CRM workflows
Coordinate lead handover with sales and partnerships
Build and maintain audience segments for founders, investors, healthcare executives, sponsors, speakers and past attendees
Use dynamic content and personalisation
Write concise, action-oriented email copy
Collaborate with designers on responsive, mobile-friendly templates
Map, build and test automated touchpoints across the attendee lifecycle
Perform QA checks on lists, consent, personalisation, links, formatting and workflow logic
Maintain QA logs and testing checklists
Work with IT to test and monitor automated ticketing emails
Lead migration of email communications into HubSpot and maintain clean, documented workflows
Review tools and processes and recommend improvements
Ensure GDPR, CAN-SPAM and data protection compliance
Maintain list hygiene and monitor sender reputation and deliverability
Track and report deliverability, engagement, conversions, upgrades and revenue
Run A/B tests and turn results into recommendations
Align email with social, paid media and content marketing
Coordinate communication ownership across marketing, sales, partnerships and event teams

Requirements

What you’ll need

2 to 4 years of experience in CRM, email marketing or marketing automation
Hands-on experience with HubSpot or a similar CRM and marketing automation platform
Experience with list management, segmentation, workflows and lifecycle stages
Proven experience building lead generation and nurture campaigns that drive registrations or purchases
Strong understanding of open, click-through, lead-to-registration and upgrade rates
Experience running A/B tests on subject lines, content, send times and calls to action
Knowledge of email deliverability, list hygiene, data quality, GDPR and CAN-SPAM compliance
Experience with reporting and attribution, including campaign performance dashboards
Experience with landing pages, forms, lead magnets and CRM workflow integrations
Methodical QA approach and strong attention to detail
Ability to manage multiple campaigns across different events and time zones
Excellent written English
Experience with CRM or email platform migration is a strong advantage
Basic HTML/CSS knowledge for email templates is an advantage
Experience in events, MedTech, HealthTech or B2B marketing is welcome but not essential

Benefits

Comp & perks

Malta-based or remote work option
Relocation support, including shared temporary accommodation for the first two months
Opportunity to build global conferences and content strategy
Direct access to the CEO and senior leadership
International exposure
International travel to summits, roadshows, investor gatherings and other events
Growth and increased responsibility opportunities
Eligible team members may extend selected business trips for remote working and exploration (T&Cs apply)
Flexible working hours, with start time anytime between 07:30 and 09:00
Regular collaboration across an international team