Head of Paid Media

SiGMA World

. Own paid media across all SiGMA Group brands, including SiGMA, SiGMA Poker Tour, AGS, AIBC, and FX World.

Posted 10/2/2026full-timeLimassol • CyprusLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in paid media strategy and execution, with a focus on driving ticket sales and revenue across multiple markets. Proficient in managing large budgets, leading teams, and utilizing advanced tracking and attribution methodologies.

Highest-signal resume keywords

Paid Media StrategyGoogle Ads ExpertiseGA4 and GTM ProficiencyAttribution ModellingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media ManagementTicket Sales ForecastingCampaign OptimizationBudget ManagementProject ManagementIncrementality TestingCRM IntegrationData AnalysisReportingSQL

Soft Skills

Organizational SkillsStrategic ThinkingPresentation SkillsCoaching and MentoringCollaboration

Tools & Technologies

Looker StudioSupermetricsConversion APIsServer-Side TaggingX AdsTikTokProgrammatic Advertising

Industry Keywords

E-CommerceEventsB2BIGamingFintechRegulated Industries

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own paid media across all SiGMA Group brands, including SiGMA, SiGMA Poker Tour, AGS, AIBC, and FX World.
Define and own the group-wide paid media strategy focused on profitable ticket sales at scale.
Build ticket sales forecasts by event and market, covering spend, volume, cost per ticket, and revenue.
Plan campaigns around early bird, price increase deadlines, final push, and last-minute sales.
Set channel mix and budgets based on contribution to ticket revenue.
Own the end-to-end campaign lifecycle from planning and audience strategy through creative briefing, build, QA, launch, and optimisation.
Lead campaigns across Google, Meta, LinkedIn, YouTube, X Ads, TikTok, programmatic, and emerging platforms.
Own tracking infrastructure across brands, including GA4, GTM, server-side tagging, pixels, Conversion APIs, and offline conversion imports.
Build attribution frameworks linking ticket purchases to campaigns, channels, markets, and audiences.
Track the funnel from ad click through registration to ticket purchase and fix drop-off points.
Set and enforce UTM and naming conventions across brands and markets.
Introduce incrementality and lift testing and stay ahead of privacy, consent, and platform changes.
Plan and run coordinated campaigns across Europe, the Americas, Africa, Asia, and the Middle East.
Adapt targeting, messaging, languages, and budgets by market and lead market-entry campaigns.
Ensure advertising-policy and local-regulation compliance for restricted categories.
Own the global paid media budget and optimise spend allocation.
Monitor ticket-sales pacing daily and run structured tests across creative, audiences, bidding, and landing pages.
Lead, structure, and grow the paid media team; set KPIs and coach team members.
Manage external agencies, freelancers, and platform partners.
Build workflows, maintain ad-platform account structures and permissions, and document processes.
Deliver ticket-sales dashboards and performance reports with the BI team.
Translate data into commercial recommendations for senior stakeholders.
Collaborate with events, sales, CRM, social, design, content, and web teams.
Partner with social on paid amplification and influencer or creator-led campaigns.

Requirements

What you’ll need

8+ years' paid media experience with a proven track record of driving ticket sales or e-commerce revenue, with at least 3 years leading a team.
Demonstrated success selling tickets for events, conferences, or live experiences across multiple countries or similar.
Expert-level knowledge of Google Ads, Meta, LinkedIn, and YouTube.
Deep technical expertise in GA4, GTM, server-side tracking, Conversion APIs, and troubleshooting tracking issues.
Strong understanding of attribution modelling, incrementality testing, and CRM integration.
Experience managing large multi-market budgets and delivering efficiency improvements.
Exceptionally organised, with strong project management skills and the ability to run multiple brands, launches, and deadlines simultaneously.
Strategic thinker who can translate business goals into clear plans, frameworks, and KPIs.
Strong people leader with experience hiring, coaching, and managing performance, including remote and multi-location teams.
Experience with Looker Studio, Supermetrics, or similar reporting tools.
Confident presenter, comfortable reporting to senior leadership.
Fluent in English (C1 or higher).
X Ads, TikTok, and programmatic are strong advantages.
SQL is an advantage.
Experience in events, B2B, iGaming, fintech, or other regulated industries is a strong advantage.
Additional languages are an asset.

Benefits

Comp & perks

Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
Travel perks – Visit our international offices and attend industry events worldwide.
Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins. (T&Cs apply)
Opportunity to join an early-stage technology business and help shape its commercial growth.
Opportunity to contribute directly to developing new markets, winning major clients, and building a new commercial function.
Participation in SiGMA’s global expansion.