Influencer Manager – Lead

SiGMA World

. Own the global influencer and creator strategy across all SiGMA Group brands, aligned to event, audience and revenue targets.

Posted 10/26/2026full-timeLimassol • CyprusSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in influencer marketing and creator partnerships, with a strong focus on campaign management, negotiation, and compliance within regulated industries. Proven ability to lead teams, develop strategic plans, and analyze performance metrics to drive results.

Highest-signal resume keywords

Influencer MarketingCampaign ManagementNegotiation SkillsData-Driven Decision MakingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign TrackingBudget ManagementKPI DefinitionContent ComplianceMulti-Market Campaign ExecutionCreator OnboardingPerformance AnalysisEvent Logistics ManagementAffiliate MarketingBarter Deal Structures

Soft Skills

Excellent OrganisationCommercial InstinctsStrong Communication

Tools & Technologies

UTM TrackingCreator Database ManagementPaid-Media Amplification

Industry Keywords

IGamingCryptoFintechB2B EventsRegulated IndustryAdvertising DisclosureSocial MediaInfluencer RelationshipsContent CreatorsKOLs

About the role

Key responsibilities & impact

Own the global influencer and creator strategy across all SiGMA Group brands, aligned to event, audience and revenue targets.
Build annual and per-event influencer plans by region, platform, audience segment and budget.
Scale barter and affiliate models and develop long-term ambassador programmes.
Define campaign goals, KPIs and deliverables.
Lead, coach and develop Influencer Managers across international offices.
Allocate brands, events and markets; set priorities and run performance check-ins.
Build scalable playbooks, templates and processes.
Act as senior escalation point for influencer relationships, disputes and brand-risk issues.
Identify, vet and onboard influencers, streamers, KOLs, content creators and talent agencies globally.
Manage a high volume of creator relationships and maintain a structured creator database.
Design influencer programmes for every event, including pre-event promotion, on-site coverage and post-event content.
Organise influencer logistics including schedules, flights, accommodation, accreditation and on-site activities.
Collaborate with events, content, social and PR teams.
Oversee campaigns from ideation through post-launch analysis.
Write creator briefs, manage approval workflows and coordinate paid-media amplification.
Ensure creator content complies with advertising disclosure, platform, gambling and crypto rules.
Vet creators for audience age, geography and reputation.
Own budgets; negotiate rates, usage rights, exclusivity and deliverables; manage contracts and compensation agreements.
Set up partnership tracking using UTMs, unique codes and dedicated landing pages.
Report on reach, engagement, cost per result and ROI, and present insights to marketing leadership.
Benchmark competitor and industry creator activity.

Requirements

What you’ll need

5+ years in influencer marketing, creator partnerships or social media, with at least 2 years leading a programme or managing people.
Experience in iGaming, affiliates, crypto, fintech, B2B events or another regulated or high-scrutiny industry.
A proven track record of running multi-market influencer campaigns, ideally tied to live events.
An established network of creators, streamers, agencies or industry voices you can bring to the table.
Strong working knowledge of platform ad policies, disclosure requirements and gambling or crypto advertising restrictions.
Confident negotiator with commercial instincts, comfortable with both paid and barter deal structures.
Data-driven: comfortable with campaign tracking, attribution and turning results into decisions.
Excellent organiser, able to run multiple campaigns, events and time zones at once.
Willingness to travel internationally for events.

Benefits

Comp & perks

Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.
Travel perks – Attend major gaming events, visit our international offices and build relationships with industry leaders around the world.
Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.
International exposure – Work with leading casino operators, gaming companies and senior industry stakeholders across LATAM and SiGMA's wider global network.
Hybrid work arrangement