Product Marketing Manager – AGS

SiGMA World

. Act as the primary point of contact and business owner for AGS digital initiatives and requirements .

Posted 10/5/2026full-timeBelgrade • SerbiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital initiatives, enhancing customer journeys, and coordinating cross-functional teams to align digital experiences with business objectives. Proficient in translating business needs into structured requirements for Product, UX/UI, and Development teams while ensuring timely execution and stakeholder engagement.

Highest-signal resume keywords

Digital Marketing ExperienceStakeholder Management SkillsWeb Management ProficiencyUX/UI Principles UnderstandingProject Management Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingDigital Product ManagementContent ManagementDigital CampaignsCustomer Journey MappingConversion OptimizationRequirements GatheringWebsite CoordinationLanding Page DevelopmentPerformance Data Analysis

Soft Skills

Attention to DetailOwnership MindsetProactive CoordinationCollaboration SkillsAbility to Manage Multiple Initiatives

Tools & Technologies

WordPressJiraContent Management SystemsDigital Analytics ToolsEmail Marketing Systems

Industry Keywords

Digital PresenceCustomer ExperienceCommercial AwarenessMarketing ObjectivesEvent Attendance

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Act as the primary point of contact and business owner for AGS digital initiatives and requirements
Maintain oversight of the AGS website, digital presence, customer journeys, content, and related digital touchpoints
Identify opportunities to improve the digital presentation and experience of AGS products, events, services, and commercial offerings
Coordinate website updates, landing pages, content changes, campaign requirements, user journey improvements, and other digital initiatives
Gather and structure stakeholder requirements for Product, UX/UI, and Development teams
Define business objectives, expected outcomes, priorities, deadlines, and required content before delivery
Work with Product Managers on requirements affecting shared SiGMA products and platforms
Coordinate dependencies with WordPress, EMS, Ticket Sales, and other relevant systems
Collaborate with UX/UI and Creative teams to align digital experiences and assets with AGS branding, customer needs, and business objectives
Coordinate with Marketing, Sales, Operations, and Event teams on campaigns, events, and commercial priorities
Track initiative status, dependencies, risks, and required business actions
Follow up on initiatives and ensure AGS inputs, content, approvals, and decisions are delivered on time
Review delivered solutions from the AGS business perspective and coordinate feedback before release
Support testing and validation of customer-facing journeys and digital experiences
Use customer feedback, performance data, and business input to identify continuous-improvement opportunities
Reduce reliance on senior AGS stakeholders through clear ownership and proactive coordination

Requirements

What you’ll need

Experience in Product Marketing, Digital Marketing, Digital Product, Web Management, or a comparable role combining business, marketing, and digital responsibilities
Strong understanding of digital customer journeys, websites, content, conversion, and customer-facing digital experiences
Ability to translate business and marketing needs into clear, structured requirements for Product, UX/UI, and Development teams
Strong stakeholder management and coordination skills
Experience working with websites, CMS platforms, digital campaigns, landing pages, and content management
Good understanding of UX/UI principles and ability to identify friction or improvement opportunities within customer journeys
Commercial awareness and ability to understand how digital experiences support marketing, sales, event attendance, and revenue objectives
Ability to manage multiple initiatives, deadlines, dependencies, and stakeholders simultaneously
Strong attention to detail, particularly around content, customer journeys, and digital execution
Strong ownership mindset with the ability to proactively follow initiatives through from business request to implementation
Ability to work effectively across Marketing, Sales, Product, Development, UX/UI, Operations, and Events
Experience with Jira or similar project management tools is an advantage

Benefits

Comp & perks

Free iGaming Academy access – Learn the ins and outs of the industry with access to courses
Travel perks – Visit international offices and attend industry events worldwide
Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins (T&Cs apply)
Opportunity to join an early-stage technology business and help shape its commercial growth
Opportunity to make a visible impact on new markets, major clients, and a new commercial function
Opportunity to participate in SiGMA’s global expansion