Sales Manager – LATAM Region

SiGMA World

. Develop and execute a comprehensive sales strategy for the LATAM region, focusing on land-based casinos and retail gaming .

Posted 9/18/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing sales strategies within the LATAM land-based casino and gaming market, with a strong focus on building long-term relationships and achieving revenue targets. Proficient in negotiation, communication, and collaboration across diverse teams and stakeholders.

Highest-signal resume keywords

Sales Strategy DevelopmentLATAM Gaming Market KnowledgeRelationship BuildingNegotiation SkillsFluency in Portuguese and English

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Pipeline ManagementBusiness DevelopmentRevenue Target AchievementCommercial ManagementCRM Tools Proficiency

Soft Skills

Excellent CommunicationPresentation SkillsProactive AttitudeResults-OrientedCollaborative Team Player

Industry Keywords

Land-Based CasinosGaming IndustryB2B Casino EcosystemSponsorship SalesCommercial Partnerships

About the role

Key responsibilities & impact

Develop and execute a comprehensive sales strategy for the LATAM region, focusing on land-based casinos and retail gaming
Identify, approach and secure new business with casino operators, gaming groups, equipment manufacturers, suppliers, technology providers and related companies
Drive sponsorship, exhibition and partnership sales for SiGMA events and commercial initiatives across LATAM
Build and maintain long-term relationships with casino owners, executives, commercial leaders and senior decision-makers
Understand clients’ commercial objectives and maximise their participation and investment across SiGMA’s portfolio
Negotiate sponsorship packages, exhibition spaces and strategic partnerships
Develop SiGMA’s commercial network within the LATAM land-based gaming community
Identify new markets, prospects and revenue opportunities
Represent SiGMA at conferences, trade shows, networking events and client meetings across Latin America and internationally
Monitor LATAM casino and gaming market developments, including regulatory changes, expansion, competitors and commercial opportunities
Collaborate with Marketing, Events, Operations and Account Management teams through sale and event delivery
Maintain an accurate sales pipeline and prepare forecasts, reports and commercial updates for management
Work toward and exceed individual and regional sales targets
Support additional commercial projects and initiatives assigned by the line manager

Requirements

What you’ll need

Proven experience in sales, business development or commercial management within the land-based casino, gaming or related industry
Strong existing knowledge of the LATAM gaming market
Established network within the land-based casino sector considered a significant advantage
Experience selling to or working directly with casino operators, gaming groups, suppliers, manufacturers or other B2B casino ecosystem stakeholders
Demonstrated track record of achieving or exceeding revenue and sales targets
Excellent communication, presentation and negotiation skills
Ability to engage confidently with C-level executives, casino owners and senior industry decision-makers
Strong relationship-building skills and ability to develop long-term commercial partnerships across LATAM markets
Highly motivated, proactive and results-oriented
Ability to independently develop new business opportunities
Comfortable travelling across Latin America and internationally
Confident delivering commercial pitches, negotiating agreements and representing SiGMA at major industry events
Proficiency with CRM tools and sales pipeline management systems
Collaborative team player able to thrive in a fast-paced, international and commercially driven organisation
Fluency in Portuguese and English is essential
Spanish is highly desirable

Benefits

Comp & perks

Free iGaming Academy access – professional courses and training
Travel perks – attend major gaming events, visit international offices and build relationships with industry leaders
Career progression opportunities through annual reviews and bi-yearly performance check-ins
Performance rewards and recognition for high performers
International exposure working with leading casino operators, gaming companies and senior industry stakeholders across LATAM and SiGMA's global network